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Ad block wars: the block breakers strike back

Ad block wars: the block breakers strike back

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Anxiety among marketers is rising with the increased usage of ad blockers among online consumers. What's needed isn't panic, but renewed focus on how to make connections

Does Twitter Have a Future as a Marketing Medium?

Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

The Hub Podcast: All A-Twitter

The Hub Podcast: All A-Twitter

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Does the idea of longer tweets make sense for Twitter users and marketers?

Twitter: Dorsey bets the house

Twitter: Dorsey bets the house

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The potential increase in the character limit of tweets is a high risk strategy for Twitter

Five Minutes With: Yasha Spong, Director of Business Development at Zample

Five Minutes With: Yasha Spong, Director of Business Development at Zample

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Yasha Spong talks about the challenges and opportunities of scaling in-image ad capabilities

The Hub Podcast: larger forces at work

The Hub Podcast: larger forces at work

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Keith and Kim discuss how digital giants like Facebook, Apple and Google shift the marketing landscape

The Hub Podcast: Announcing Hub Convene

The Hub Podcast: Announcing Hub Convene

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Some housecleaning and Facebook news

What Twitter sees in Niche

What Twitter sees in Niche

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Traditional ads are not enough

The Hub Podcast: Why Twitter bought Niche and other good stuff

The Hub Podcast: Why Twitter bought Niche and other good stuff

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Influencer endorsements could be as important as ads

The Hub Podcast: Some things last forever

The Hub Podcast: Some things last forever

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On articles long forgotten

The Hub Podcast: Budgets and expectations

The Hub Podcast: Budgets and expectations

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Keith O'Brien discusses the latest Marketo report, SAP's marketing gap analysis tool and Twitter's new functionality.

Twitter rolls out video, group DM functionality

Twitter rolls out video, group DM functionality

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Taking on mobile chat apps, Instagram

The Hub Podcast: Where have all of the CMSes gone?

The Hub Podcast: Where have all of the CMSes gone?

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Keith O'Brien - still flying solo - discusses recent The Hub articles, including a recent look at what brands are using on Twitter, the explosion of marketing tech companies, and LinkedIn and Facebook entering the employee communications space.

The surprising popularity of brands using Twitter Web Client

The surprising popularity of brands using Twitter Web Client

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A brief Tweetdeck analysis finds that brands are using Twitter Web Client to post a lot of their content

The surprising popularity of brands using Twitter Web Client

The surprising popularity of brands using Twitter Web Client

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A brief Tweetdeck analysis finds that brands are using Twitter Web Client to post a lot of their content

Twitter's plans for beginning of 2015

Twitter's plans for beginning of 2015

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More ads, naturally

Why marketers can't ignore Facebook video in 2015

Why marketers can't ignore Facebook video in 2015

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Facebook video is going to be even bigger this year.

Real-time marketers can use Blab to predict trending social conversations

Real-time marketers can use Blab to predict trending social conversations

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A review of the predictive intelligence platform Blab.

The Hub Reflects: The Year in Twitter

The Hub Reflects: The Year in Twitter

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Twitter's turbulent 2014

Brands are getting far more engagement on Instagram than they are on Twitter

Brands are getting far more engagement on Instagram than they are on Twitter

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One more reason why Twitter needs to take the Instagram threat seriously.

Heineken exec says Facebook video ads are performing just as well as YouTube

Heineken exec says Facebook video ads are performing just as well as YouTube

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Facebook's auto-play video ads are making a big impression.

Yahoo will overtake Twitter next year to become the third highest mobile advertiser

Yahoo will overtake Twitter next year to become the third highest mobile advertiser

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Yahoo is poised to capture the third largest share of mobile ad revenues.

The Hub Podcast: Black Friday, Meet Michael Lazerow and the demise of Sugarstring

The Hub Podcast: Black Friday, Meet Michael Lazerow and the demise of Sugarstring

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Omar & Keith discuss Black Friday, the recent Meet the Marketer profile on Salesforce's Michael Lazerow, Verizon's failed content marketing play Sugarstring, Facebook's emotional experiment and, of course, Rolling Stone's inclusion U2's spam-album in its Best of the Year list.

Facebook adds new creative and targeting options for app install ads

Facebook adds new creative and targeting options for app install ads

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New features to ramp up mobile app installs over the holidays.

Brands on Twitter can now start offering discounts within tweets

Brands on Twitter can now start offering discounts within tweets

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Twitter rolls out a new direct selling tool.

Facebook officially kills organic reach for brands, making all your Page "Likes" useless

Facebook officially kills organic reach for brands, making all your Page "Likes" useless

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It's time for marketers to pay up, says Facebook.

Zuckerberg says Facebook organic reach is for users, not for marketers

Zuckerberg says Facebook organic reach is for users, not for marketers

The Facebook CEO holds a townhall style Q&A session.

The "Facebook for Business" page is littered with comments from angry, frustrated advertisers

The "Facebook for Business" page is littered with comments from angry, frustrated advertisers

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A snapshot of the angry comments from Facebook marketers.

IBM partners with Twitter to provide social analytics to enterprise customers

IBM partners with Twitter to provide social analytics to enterprise customers

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Twitter and IBM announce a big data partnership.

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