Traditional ads are not enough
Influencer endorsements could be as important as ads
Keith O'Brien discusses the latest Marketo report, SAP's marketing gap analysis tool and Twitter's new functionality.
Taking on mobile chat apps, Instagram
A brief Tweetdeck analysis finds that brands are using Twitter Web Client to post a lot of their content
More ads, naturally
A review of the predictive intelligence platform Blab.
Twitter's turbulent 2014
One more reason why Twitter needs to take the Instagram threat seriously.
Yahoo is poised to capture the third largest share of mobile ad revenues.
Twitter rolls out a new direct selling tool.
Twitter and IBM announce a big data partnership.
Important stats to help boost your engagement.
How to get an engaged social audience for your content.
Twitter is changing the algorithm for its stream, and here's why
Lessons from JetBlue's latest social media screw up.
Payments startup Stripe will power Twitter as well.
A look at Twitter's "Hatch" unit.
Big investments in social media commerce this holiday season.
"Probably a lot of pot smoking going on there" Thiel says.
New updates to Twitter's self-serve ads
Big agencies are reporting better returns through Twitter ads
Twitter has big e-commerce plans for Q4
We can expect to see better search and group chat functions.
Twitter introduces a free online tutorial.
Analytics are free, but organic reach isn't.
Could Twitter become its own best marketing software?
Early tests show encouraging results.
All your favorite MarTechies get in on the viral craze
The best practices for creating a social ad.