The Hubbies 2015

Announcing The Hubbies 2015 Finalists

See below for the full list


ABOUT

Launched by The Hub, a leading media brand covering innovation and technology in digital marketing, the Hubbies celebrate breakthrough digital campaigns and the platforms that enable them. The Hubbies unearth the best examples of social and technology innovation, honoring work that sets the standard for what brands and marketing platforms can achieve. Winning campaigns and technologies are bold, relevant, and demonstrably effective - measured by level of innovation, digital analytics, consumer engagement, and business impact.



FINALISTS


Campaign Awards


Best Integrated Campaign


Curiosity Advertising and TruMoo—Dean Foods for TruMoo Chocolate Milk - Integrated Digital Content Campaign

Edelman Digital and Juniper Networks for Introducing Hackonomics: Juniper Networks Sheds Light on the Cyber Black Market

Weber Shandwick and Milk Processors Education Program (MilkPEP) for The Great American Milk Drive

Weber Shandwick for PEDIGREE® See what good food can do™

Weber Shandwick and Unilever, Unilever Project Sunlight for Turning the Tables on Child Hunger with Unilever Project Sunlight


Best Use of Branded Content


Cohn & Wolfe and Panasonic System Communications Company of North America for Launching a Superhero Tablet

Eastwick for Unify Flipboard

Huge and Audi for Audi Redefines Second Screen TV with "Pretty Little Liars" & Snapchat

newrow_ and Hewlett-Packard for HP Show and Tech

Weber Shandwick for All Things Hair (Unilever)


Best Brand App


Dallas/Fort Worth International Airport and Phunware for The DFW Airport App version 2.0

The Designory and Audi USA for Audi A3 app

The Designory and Audi USA for Audi library app

Hunter Public Relations and Sylvan Learning, Fingerprint for SylvanPlay Mobile Games Network

Shoutz, Inc. and Powerball/Mega Millions (MUSL) for LotteryHUB: Bringing Mobile Engagement to the Lottery


Best Use of Video


Intel Corporation and Pocket Avatars by Intel for Social Influencers Rock the House

newrow_ and Hewlett-Packard for HP Show and Tech

Thing and Aquaball, True Drinks for Aquaball

Weber Shandwick for All Things Hair (Unilever)

Weber Shandwick and Unilever, Unilever Project Sunlight for Shining a Light on Child Hunger with Unilever Project Sunlight


Best Real-Time Marketing


1000heads Inc. and Skype for Skype: Pay With Passion

Allison+Partners and Dick Clark Productions for Driving the Highest Viewership for the Billboard Music Awards in Over a Decade

Erie Insurance for Erie Insurance - Black Ice

Kenscio Digital Marketing Pvt. Ltd. and BookMyShow.com for The New Art of Email Storytelling for Better Performance

Weber Shandwick and Meijer for Meijer becomes first retailer on Snapchat with back-to-college campaign


Best Social Media Presence


Allison+Partners and Dick Clark Productions for Driving the Highest Viewership for the Billboard Music Awards in Over a Decade

Allison+Partners and Samsung Electronic America for "Ditch the DSLR" For a Samsung NX SMART Camera Samsung Electronics America

W2O Group and Western Digital for Keep It Personal

Weber Shandwick for PEDIGREE® See what good food can do™

The Whitaker Group // Digital Marketing for Snoozer Pet Products - Social Media Presence


Best Marketing Technology Promotion Campaign


Caravents Inc. for Abercrombie & Fitch Rising Stars

Dallas/Fort Worth International Airport and Pavlov Agency (Fort Worth) for "The All New DFW Airport App. Packed and Ready To Go." Campaign


Individual Awards


Marketing Technology Exec of the Year


Andrew Frawley, Chief Executive Officer, Epsilon

Sahana Jayaraman, Head of Digital & Content Marketing, Eastwick

Peyman Nilforoush, CEO and co-founder, inPowered

Brad Rencher, Senior Vice President and General Manager of the Digital Marketing Business Unit, Adobe

Kevan Savage, Associate Director, Integrated Marketing, Thermo Fisher Scientific


Young Marketing Technology Employee of the Year


Teresa Cantwell, Director, Content Strategy, EXPO

Michael Gabriel, Marketing Manager, Envision Creative Group

Lance McCall, Global Campaign Manager, GENBAND

Kevan Savage, Associate Director, Integrated Marketing, Thermo Fisher Scientific

Colton Wiscombe, Designer, Developer, AdBoom Group, Inc.


Best Digital Marketing Agency


Nebo

Simpleview


Platform Awards


Most Innovative Marketing Automation Platform


Accordant Media for Accordant Audience Targeting System (Accordant ATS)

Oracle Marketing Cloud for Oracle Marketing Cloud


Most Innovative Social Media Marketing Platform


Kenshoo for Kenshoo

Sprout Social for Sprout Social


Most Innovative Integrated Marketing Suite


Bateman Group and Sitecore for Sitecore Experience Platform 8

Havas Worldwide and Pepsi Co., Intel, IBM & more for SocialWhirled

Extreme Reach for Extreme Reach Video Convergence Platform

Grapeshot for Grapeshot Keyword Technology

IgnitionOne for IgnitionOne Digital Marketing Suite


Most Innovative Analytics Platform


Cervello and Reckitt Benckiser for Birst Business Intelligence Platform

Digital Wavefront and American Marketing Association - Boston Chapter for Oktopus

evolve24 and Cargill, Ford, & Purina for evolve24

Extreme Reach for Extreme Reach Video Convergence Platform

Outsell for Outsell BuyerScout


Most Innovative Content Marketing Platform


Huge and Google (Think With Google) for Think With Google

inPowered and Motorola / DigitasLBi for inPowered


Most Innovative Mobile Marketing Platform


Registria and SWASH for Photoregister

Shoutz, Inc. for Front Flip

Swirl Networks, Inc. for Swirl Proximity Marketing Platform

Waterfall for Waterfall Platform


Most Innovative Web Optimization/Customer Experience Management Platform


Bateman Group and Sitecore for Sitecore Experience Platform 8

Kitewheel for Kitewheel Customer Engagement Hub

vCita for vCita LiveSite



REVEAL

The Hubbies winners and finalists will be announced and celebrated at a Reveal at Convene in New York City on May 12, 2015.


FEES


Individual Ticket $295

Group 2-5 Tickets $255

Group 6+ Tickets $220

*Rates are per person



JUDGES

 
Gal Borenstein,
Founder & CEO,
Borenstein Group

Jeremy Epstein,
VP of Marketing,
Sprinklr


John Fetto,
Sr. Marketing Analyst
for Global Content,
Experian Marketing Services
 
Bertrand Hazard,
VP of Marketing,
TrustRadius
 
Brian Lustig,
Partner,
Bluetext
 
Joe McCaffrey,
Head of Social Media,
Huge Inc.

CONTACT

For further information about the Hubbies event, please contact:

Amanda Hassler:
P: 646.638.6023
E: amanda.hassler@haymarketmedia.com

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