The Hubbies

Announcing the integration of The Hubbies and the 2016 Marketing&Tech Innovation Awards 

We're excited to announce this year The Hub and Direct Marketing News are combining forces to present the 2016 Marketing&Tech Innovation Awards, which honor the most innovative strategies and platforms in marketing today. We are now accepting entries.

After two successful independent years, The Hub's own awards, known as "The Hubbies," are integrating with the Marketing & Tech Innovation Awards presented by sister publication Direct Marketing News. The Hubbies tradition continues, as we give out awards for the most creative and successful marketing tech innovations across a range of categories.

How have data, technology, and the people behind them helped you innovate your marketing? Tell us for a chance to capture the spotlight, and gain bragging rights, as a winner of the 2016 Marketing&Tech Innovation Awards. 

See below for the full list of The Hubbies 2015 Winner


Campaign Awards

Best Brand App

Shoutz for LotteryHUB: Bringing Mobile Engagement to the Lottery

Best Integrated Campaign

Weber Shandwick and Unilever for Turning the Tables on Child Hunger with Unilever Project Sunlight

Best Social Media Presence

Weber Shandwick and PEDIGREE® for See what good food can do™

Best Marketing Technology Promotion Campaign

Dallas/Fort Worth International Airport and Pavlov Agency for The All New DFW Airport App. Packed and Ready To Go. Campaign

Best Real-Time Marketing

Erie Insurance for Black Ice

Best Use of Branded Content

Weber Shandwick and Unilever for All Things Hair

Best Use of Video

Weber Shandwick and Unilever for Shining a Light on Child Hunger with Unilever Project Sunlight

Platform Awards

Most Innovative Analytics Platform


Most Innovative Content Marketing Platform

Huge and Google for Think With Google

Most Innovative Integrated Marketing Suite

IgnitionOne for IgnitionOne Digital Marketing Suite

Most Innovative Marketing Automation Platform

Oracle for Oracle Marketing Cloud

Most Innovative Mobile Marketing Platform


Most Innovative Social Media Marketing Platform


Most Innovative Web Optimization/Customer Experience Management Platform

vCita for vCita LiveSite

Individual Awards

Marketing Technology Exec of the Year

Brad Rencher, Senior Vice President and General Manager of the Digital Marketing Business Unit, Adobe

Young Marketing Technology Employee of the Year

Michael Gabriel, Marketing Manager, Envision Creative Group

Best Digital Marketing Agency


Best in Show

Weber Shandwick and Unilever for Shining a Light on Child Hunger with Unilever Project Sunlight


Thank you to all of you who came out to celebrate the amazing winners!



Gal Borenstein,
Founder & CEO,
Borenstein Group

Jeremy Epstein,
VP of Marketing,

John Fetto,
Sr. Marketing Analyst
for Global Content,
Experian Marketing Services
Bertrand Hazard,
VP of Marketing,
Brian Lustig,
Joe McCaffrey,
Head of Social Media,
Huge Inc.


For further information about the Hubbies event, please contact:

Amanda Hassler:
P: 646.638.6023


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