With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Facebook might be the key to an Olympics social strategy, but engaging Millennials calls for additional tactics
It's still early days for creating customer experiences in the B2B space
The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.
New APIs from Hootsuite are aimed at integrating the social platform with other critical solutions
Twitter beat heavy competition to stream Thursday Night Football
Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology
Sprout Social won for social media innovation at the 2016 Marketing & Technology Innovation Awards.
Jacek Grebski on innovative ways of delivering great product to your living room
LinkedIn is making a deliberate and considered move to help marketers pitch to the right prospects
Cesar Melgoza talks about how analytics help companies evolve beyond legacy marketing practices
Spredfast's new VP of Global Communications, Ashley Brown, says marketers should treat competitors as opponents
The playing field has changed, and marketing automation is now a necessary tool
Quantifind tracks relevant data against KPIs to drive revenue. But there's a human side too
Lessons from current political campaigns teach that earned media isn't a magic bullet
Jeff Ernst reflects on the power of word of mouth
These days, location is half the battle when it comes to getting the right message to the right customer at the right time
Data needs the context which "insight communities" can provide
Tom Belle of Gage says quick and easy marketing tech solutions don't always work
Gigya's quarterly survey shows Facebook social log ins still growing on mobile apps, but plateauing overall
Kraig Swensrud of email marketing platform Campaign Monitor on the attractions of DIY marketing tech tools, and the drawbacks on solutions which try to be everything to everyone.
Using content to drive behavior and conversions beyond your immediate social network
TrustRadius ranked the top social media management suites based on on-site ratings and research frequency
Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.
Managing media buys and content creation by predicting social behavior
Does the idea of longer tweets make sense for Twitter users and marketers?
Digital commerce revenues in the B2B market are still surprisingly small, says new report
The potential increase in the character limit of tweets is a high risk strategy for Twitter
Conversocial helps brands understand the growing importance of customer service conversations on social channels
Kohl Norville on the importance of keeping content natural, honest and real