Social Media

Cartoon: Everyone Needs Followers

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Is anyone immune to social media anxiety?

Cartoon: The Power of Stories

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Ephemeral as they are, some images stay with you

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

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ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Instagram Stories: Snacks Before the Feast

Instagram Stories: Snacks Before the Feast

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As Instagram Stories launches, we ask why marketers might be interested in ephemeral messaging

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

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Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

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Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Cartoon: Pokémon Stop

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How about chasing reality instead?

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

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Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

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Tim Hayden of Zignal Labs shares his marketing tech outlook

One on One: Ambitions Beyond Social with Ragy Thomas

One on One: Ambitions Beyond Social with Ragy Thomas

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Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

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A new solution eases the strain of coming up with new content concepts

Snapchat Steps Up Its Marketing Metrics Game

The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

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What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

The Hub Podcast: Humanizing the Brand

The Hub Podcast: Humanizing the Brand

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Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses

Meet the Marketer: Jennifer Johnson of RingCentral

Meet the Marketer: Jennifer Johnson of RingCentral

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Facing the challenge of developing an integrated marketing approach

The Marketing Guide To Reddit

The Marketing Guide To Reddit

Recent efforts to officiate the network are making it an even more attractive destination for marketers.

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Rio Olympics: winning social gold

Rio Olympics: winning social gold

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Facebook might be the key to an Olympics social strategy, but engaging Millennials calls for additional tactics

Five Minutes With: Penry Price, VP of Marketing Solutions, LinkedIn

Five Minutes With: Penry Price, VP of Marketing Solutions, LinkedIn

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It's still early days for creating customer experiences in the B2B space

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Hootsuite gets more open

Hootsuite gets more open

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New APIs from Hootsuite are aimed at integrating the social platform with other critical solutions

Touchdown for Twitter

Touchdown for Twitter

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Twitter beat heavy competition to stream Thursday Night Football

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

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Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology

Most Innovative Social Media Platform: Sprout Social

Most Innovative Social Media Platform: Sprout Social

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Sprout Social won for social media innovation at the 2016 Marketing & Technology Innovation Awards.

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

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Jacek Grebski on innovative ways of delivering great product to your living room

LinkedIn adopts account targeting

LinkedIn adopts account targeting

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LinkedIn is making a deliberate and considered move to help marketers pitch to the right prospects

Five Minutes With: Cesar Melgoza, CEO of Geoscape

Five Minutes With: Cesar Melgoza, CEO of Geoscape

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Cesar Melgoza talks about how analytics help companies evolve beyond legacy marketing practices

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