Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.
We explain the new way computers are making themselves smarter, and its relevance to digital marketing
Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels
How about chasing reality instead?
Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment
Tim Hayden of Zignal Labs shares his marketing tech outlook
Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up
A new solution eases the strain of coming up with new content concepts
The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.
What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?
Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses
Facing the challenge of developing an integrated marketing approach
Recent efforts to officiate the network are making it an even more attractive destination for marketers.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Facebook might be the key to an Olympics social strategy, but engaging Millennials calls for additional tactics
It's still early days for creating customer experiences in the B2B space
The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.
New APIs from Hootsuite are aimed at integrating the social platform with other critical solutions
Twitter beat heavy competition to stream Thursday Night Football
Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology
Sprout Social won for social media innovation at the 2016 Marketing & Technology Innovation Awards.
Jacek Grebski on innovative ways of delivering great product to your living room
LinkedIn is making a deliberate and considered move to help marketers pitch to the right prospects
Cesar Melgoza talks about how analytics help companies evolve beyond legacy marketing practices
Spredfast's new VP of Global Communications, Ashley Brown, says marketers should treat competitors as opponents
The playing field has changed, and marketing automation is now a necessary tool
Quantifind tracks relevant data against KPIs to drive revenue. But there's a human side too
Lessons from current political campaigns teach that earned media isn't a magic bullet
Jeff Ernst reflects on the power of word of mouth
These days, location is half the battle when it comes to getting the right message to the right customer at the right time