Social Media

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Rio Olympics: winning social gold

Rio Olympics: winning social gold

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Facebook might be the key to an Olympics social strategy, but engaging Millennials calls for additional tactics

Five Minutes With: Penry Price, VP of Marketing Solutions, LinkedIn

Five Minutes With: Penry Price, VP of Marketing Solutions, LinkedIn

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It's still early days for creating customer experiences in the B2B space

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Hootsuite gets more open

Hootsuite gets more open

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New APIs from Hootsuite are aimed at integrating the social platform with other critical solutions

Touchdown for Twitter

Touchdown for Twitter

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Twitter beat heavy competition to stream Thursday Night Football

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

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Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology

Most Innovative Social Media Platform: Sprout Social

Most Innovative Social Media Platform: Sprout Social

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Sprout Social won for social media innovation at the 2016 Marketing & Technology Innovation Awards.

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

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Jacek Grebski on innovative ways of delivering great product to your living room

LinkedIn adopts account targeting

LinkedIn adopts account targeting

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LinkedIn is making a deliberate and considered move to help marketers pitch to the right prospects

Five Minutes With: Cesar Melgoza, CEO of Geoscape

Five Minutes With: Cesar Melgoza, CEO of Geoscape

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Cesar Melgoza talks about how analytics help companies evolve beyond legacy marketing practices

Spredfast: Every day is election day

Spredfast: Every day is election day

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Spredfast's new VP of Global Communications, Ashley Brown, says marketers should treat competitors as opponents

Five Minutes With: Joel Eisfelder, Director of Account Services at Campus Media Group

Five Minutes With: Joel Eisfelder, Director of Account Services at Campus Media Group

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The playing field has changed, and marketing automation is now a necessary tool

Quantifind: when data drives dollars

Quantifind: when data drives dollars

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Quantifind tracks relevant data against KPIs to drive revenue. But there's a human side too

Zero paid media doesn't suit all brands

Zero paid media doesn't suit all brands

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Lessons from current political campaigns teach that earned media isn't a magic bullet

Meet the Marketer: Jeff Ernst, CEO of Smync

Meet the Marketer: Jeff Ernst, CEO of Smync

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Jeff Ernst reflects on the power of word of mouth

Five Minutes With: Phil Harris, CEO of Geofeedia

Five Minutes With: Phil Harris, CEO of Geofeedia

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These days, location is half the battle when it comes to getting the right message to the right customer at the right time

Trend spotting for fun and profit

Trend spotting for fun and profit

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Data needs the context which "insight communities" can provide

Five Minutes With:  Tom Belle, President & CEO of Gage

Five Minutes With: Tom Belle, President & CEO of Gage

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Tom Belle of Gage says quick and easy marketing tech solutions don't always work

Infographic: the customer identity landscape, Q4 2015

Infographic: the customer identity landscape, Q4 2015

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Gigya's quarterly survey shows Facebook social log ins still growing on mobile apps, but plateauing overall

Five Minutes With: Kraig Swensrud, CMO of Campaign Monitor

Five Minutes With: Kraig Swensrud, CMO of Campaign Monitor

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Kraig Swensrud of email marketing platform Campaign Monitor on the attractions of DIY marketing tech tools, and the drawbacks on solutions which try to be everything to everyone.

Echorank chases virality

Echorank chases virality

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Using content to drive behavior and conversions beyond your immediate social network

Sprinklr tops the TrustRadius social media management list

Sprinklr tops the TrustRadius social media management list

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TrustRadius ranked the top social media management suites based on on-site ratings and research frequency

Does Twitter Have a Future as a Marketing Medium?

Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

Blab: Predicting the next trend with software

Blab: Predicting the next trend with software

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Managing media buys and content creation by predicting social behavior

The Hub Podcast: All A-Twitter

The Hub Podcast: All A-Twitter

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Does the idea of longer tweets make sense for Twitter users and marketers?

B2B: glass half empty on digital commerce

B2B: glass half empty on digital commerce

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Digital commerce revenues in the B2B market are still surprisingly small, says new report

Twitter: Dorsey bets the house

Twitter: Dorsey bets the house

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The potential increase in the character limit of tweets is a high risk strategy for Twitter

Facebook Messenger grows as a customer service channel

Facebook Messenger grows as a customer service channel

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Conversocial helps brands understand the growing importance of customer service conversations on social channels

Five Minutes With:  Kohl Norville, Content Director at Motive Made Studios

Five Minutes With: Kohl Norville, Content Director at Motive Made Studios

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Kohl Norville on the importance of keeping content natural, honest and real

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