Social Media Marketing

Brands are getting far more engagement on Instagram than they are on Twitter

Brands are getting far more engagement on Instagram than they are on Twitter

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One more reason why Twitter needs to take the Instagram threat seriously.

The best LinkedIn Company Pages of 2014

The best LinkedIn Company Pages of 2014

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Hootsuite and Marketo make it to the list.

Infographic: How the world spends money on social media ads

Infographic: How the world spends money on social media ads

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All the social media spending stats and figures you need to know in 2015.

Heineken exec says Facebook video ads are performing just as well as YouTube

Heineken exec says Facebook video ads are performing just as well as YouTube

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Facebook's auto-play video ads are making a big impression.

Infographic: How should you target your Facebook ads?

Infographic: How should you target your Facebook ads?

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Find the right customers for your Facebook advertising.

Facebook adds new creative and targeting options for app install ads

Facebook adds new creative and targeting options for app install ads

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New features to ramp up mobile app installs over the holidays.

Facebook adds a new way to measure ad performance with Relevance Score

Facebook adds a new way to measure ad performance with Relevance Score

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Improved metrics for Facebook's ad insights.

Meet The Marketer: Michael Lazerow, Chief Strategy Officer of Salesforce Marketing Cloud

Meet The Marketer: Michael Lazerow, Chief Strategy Officer of Salesforce Marketing Cloud

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Salesforce Marketing Cloud's top marketer talks about the competition, his tools and the future of social.

Brands on Twitter can now start offering discounts within tweets

Brands on Twitter can now start offering discounts within tweets

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Twitter rolls out a new direct selling tool.

Tumblr is the fastest growing social network of 2014

Tumblr is the fastest growing social network of 2014

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The Yahoo-owned social network is growing faster than Pinterest and Instagram.

Dove, Friskies and Kohl's were the most "loved" brands on social media in October

Dove, Friskies and Kohl's were the most "loved" brands on social media in October

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Hootsuite reveals the brands that made it to its monthly "Love List."

Infographic: How to use Google+ to build your business

Infographic: How to use Google+ to build your business

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Looks like there's some use for Google+ after all.

Facebook officially kills organic reach for brands, making all your Page "Likes" useless

Facebook officially kills organic reach for brands, making all your Page "Likes" useless

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It's time for marketers to pay up, says Facebook.

Review: Measurement simplified with CustomScoop's news and social media monitoring platform

Review: Measurement simplified with CustomScoop's news and social media monitoring platform

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CustomScoop provides online news and social media monitoring and custom news briefing reports.

Marc Jacobs creates its own way to sell directly from its Instagram account

Marc Jacobs creates its own way to sell directly from its Instagram account

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Marc Jacobs takes the DIY route to social media commerce.

Five minutes with: Spredfast CMO Jim Rudden

Five minutes with: Spredfast CMO Jim Rudden

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The top marketer at Spredfast discusses trends and challenges for social media in 2015

SAP and Facebook announce a Big Data partnership

SAP and Facebook announce a Big Data partnership

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Facebook marketing, now powered by SAP analytics

Review: AboutLocal is a platform for tracking social mentions about your store locally

Review: AboutLocal is a platform for tracking social mentions about your store locally

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Customer Review of social media monitoring platform AboutLocal

Zuckerberg says Facebook organic reach is for users, not for marketers

Zuckerberg says Facebook organic reach is for users, not for marketers

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The Facebook CEO holds a townhall style Q&A session.

Which social media network will offer the best video ads?

Which social media network will offer the best video ads?

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A comparative look at all the social media video ads.

Meet The Marketer: Sahana Jayaraman, Eastwick's head of digital and content marketing

Meet The Marketer: Sahana Jayaraman, Eastwick's head of digital and content marketing

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Comms agency Eastwick's top social marketer reveals her tools of the trade.

Infographic: How the top brands are using Instagram

Infographic: How the top brands are using Instagram

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A look at the best brand practices on the photo-sharing network.

Infographic: How to improve your video's YouTube ranking

Infographic: How to improve your video's YouTube ranking

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How to make sure you get discovered in YouTube searches.

Review: WeLink is a social media listening platform that can target hyper local conversations

Review: WeLink is a social media listening platform that can target hyper local conversations

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Customer review of social media listening platform WeLink.

Dell is entering the marketing software wars by launching its own social analytics platform

Dell is entering the marketing software wars by launching its own social analytics platform

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The famed hardware maker is branching out into social media software.

The "Facebook for Business" page is littered with comments from angry, frustrated advertisers

The "Facebook for Business" page is littered with comments from angry, frustrated advertisers

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A snapshot of the angry comments from Facebook marketers.

And now Instagram has video ads, here's what they look like

And now Instagram has video ads, here's what they look like

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Instagram follows Snapchat and Tumblr with video ads of its own.

Dynamic Signal announces integration with Adobe Marketing Cloud for tracking brand advocates

Dynamic Signal announces integration with Adobe Marketing Cloud for tracking brand advocates

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Track every piece of content shared by your brand advocates.

IBM partners with Twitter to provide social analytics to enterprise customers

IBM partners with Twitter to provide social analytics to enterprise customers

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Twitter and IBM announce a big data partnership.

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