Social Media Marketing

Advertisers are loving Twitter's promoted video ads

Advertisers are loving Twitter's promoted video ads

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Early tests show encouraging results.

Infographic: 5 secrets of generating leads through social media

Infographic: 5 secrets of generating leads through social media

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Leverage social media for B2B marketing.

Here's everyone in the marketing tech world who took the ALS ice bucket challenge

Here's everyone in the marketing tech world who took the ALS ice bucket challenge

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All your favorite MarTechies get in on the viral craze

Can Snapchat finally become a viable platform for advertisers?

Can Snapchat finally become a viable platform for advertisers?

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Snapchat will soon offer paid promotion for the first time on its platform.

Facebook now lets you add call-to-action buttons to your videos for free

Facebook now lets you add call-to-action buttons to your videos for free

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Content marketing just got a big boost on Facebook.

5 delicious marketing insights from Ghirardelli's digital brand manager Chris Pemberton

5 delicious marketing insights from Ghirardelli's digital brand manager Chris Pemberton

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Ghirardelli's top digital strategist takes us inside the brand.

An inside look at Hootsuite's social customer service operation

An inside look at Hootsuite's social customer service operation

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How Hootsuite uses its own platform for customer support and engagement.

With DittoLabs partnership, Tumblr will now let marketers scan photos for brand affinity

With DittoLabs partnership, Tumblr will now let marketers scan photos for brand affinity

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Will help brands understand conversations on the platform.

Feedly Pro helps PR pros aggregate, share and monitor published content

Feedly Pro helps PR pros aggregate, share and monitor published content

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Customer review of content aggregator Feedly Pro

Infographic: The best creative tips for advertising on Facebook and Twitter

Infographic: The best creative tips for advertising on Facebook and Twitter

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The best practices for creating a social ad.

Twitter's experimenting with showing users tweets from accounts they don't follow

Twitter's experimenting with showing users tweets from accounts they don't follow

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Is this the big opportunity marketers have been waiting for?

YouTube releases its quarterly report, containing valuable insights for brands

YouTube releases its quarterly report, containing valuable insights for brands

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YouTube publishes its quarterly insights for brands.

Social media strategist Gary Vaynerchuk is now a judge for Miss America

Social media strategist Gary Vaynerchuk is now a judge for Miss America

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There's hope for social media managers everywhere.

Infographic: A cheat sheet for marketing on Pinterest

Infographic: A cheat sheet for marketing on Pinterest

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Everything you need to know about Pinterest for your brand.

Facebook now lets advertisers track customers across multiple devices

Facebook now lets advertisers track customers across multiple devices

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Advertisers can analyze cross-device customer interactions.

Infographic: How to get more interactions on Google+

Infographic: How to get more interactions on Google+

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The hard numbers behind engagement on Google+.

Sprinklr acquires TBG Digital to offer social ads solutions through its platform

Sprinklr acquires TBG Digital to offer social ads solutions through its platform

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Sprinklr combines paid, earned and owned marketing for social media.

Could Twitter video ads be a better deal for marketers than Facebook?

Could Twitter video ads be a better deal for marketers than Facebook?

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Twitter takes on Facebook with its own video ads.

Infographic: Here's how to create the best Promoted Tweets

Infographic: Here's how to create the best Promoted Tweets

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Tips for optimizing your Twitter ads.

Study: For small businesses, Facebook is still the best way to get discovered

Study: For small businesses, Facebook is still the best way to get discovered

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Here's why small businesses need Facebook.

Bonin Bough reveals 5 cheap digital campaigns that delivered huge returns for Mondelez

Bonin Bough reveals 5 cheap digital campaigns that delivered huge returns for Mondelez

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Budget strategies for Oreo, Wheat Thins, Trident and Nilla.

What you need to know about how people scroll

What you need to know about how people scroll

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A new content engagement study by AddThis provides insights on scrolling behavior.

Infographic: The nuts and bolts of a perfect Facebook post

Infographic: The nuts and bolts of a perfect Facebook post

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An essential guide for social media managers.

Offerpop's "Inspiration" app helps brands curate user submitted content for their Pinterest pages

Offerpop's "Inspiration" app helps brands curate user submitted content for their Pinterest pages

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Customer review of Offerpop's Pinterest marketing tool

Could LinkedIn's plans to become a marketing platform drive its users away?

Could LinkedIn's plans to become a marketing platform drive its users away?

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Internal document reveals LinkedIn's billion dollar ambition.

6 essential components of an effective B2B marketing program

6 essential components of an effective B2B marketing program

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A helpful playbook for B2B marketers.

As Facebook ad prices go up, ad impressions are going down

As Facebook ad prices go up, ad impressions are going down

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Facebook ad prices are killing small businesses.

Infographic: What keeps social media marketers up at night?

Infographic: What keeps social media marketers up at night?

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A list of insomnia causing stats.

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