Social Media Marketing

Social comes naturally to Hootsuite

Social comes naturally to Hootsuite

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Evidenced by Monster's recent achievements, Hootsuite is bringing its social touch to the enterprise market

Unmetric's mobile brand sense

Unmetric's mobile brand sense

Unmetric, the social analytics vendor, has supplemented its intelligence platform with a mobile app to track the competition

'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel

'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel

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Brands shouldn't try to be your friends, says Snapchat leader

Google+ activity under the microscope

Google+ activity under the microscope

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90 percent of Google+ profiles are inactive

StatSocial allows you to analyze customized groups of Twitter users

StatSocial allows you to analyze customized groups of Twitter users

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StatSocial analyzes custom-defined groups of Twitter users based on more than 60 sources

The Twitter noise problem isn't real

The Twitter noise problem isn't real

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Gary Vaynerchuk may be right about Twitter's noise problem, but he's wrong about the fix

Why marketers can't ignore Facebook video in 2015

Why marketers can't ignore Facebook video in 2015

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Facebook video is going to be even bigger this year.

Infographic: How to choose which social media network you should advertise on

Infographic: How to choose which social media network you should advertise on

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Tips on how to optimize your social media budget.

Real-time marketers can use Blab to predict trending social conversations

Real-time marketers can use Blab to predict trending social conversations

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A review of the predictive intelligence platform Blab.

Brands are getting far more engagement on Instagram than they are on Twitter

Brands are getting far more engagement on Instagram than they are on Twitter

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One more reason why Twitter needs to take the Instagram threat seriously.

The best LinkedIn Company Pages of 2014

The best LinkedIn Company Pages of 2014

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Hootsuite and Marketo make it to the list.

Infographic: How the world spends money on social media ads

Infographic: How the world spends money on social media ads

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All the social media spending stats and figures you need to know in 2015.

Heineken exec says Facebook video ads are performing just as well as YouTube

Heineken exec says Facebook video ads are performing just as well as YouTube

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Facebook's auto-play video ads are making a big impression.

Infographic: How should you target your Facebook ads?

Infographic: How should you target your Facebook ads?

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Find the right customers for your Facebook advertising.

Facebook adds new creative and targeting options for app install ads

Facebook adds new creative and targeting options for app install ads

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New features to ramp up mobile app installs over the holidays.

Facebook adds a new way to measure ad performance with Relevance Score

Facebook adds a new way to measure ad performance with Relevance Score

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Improved metrics for Facebook's ad insights.

Meet The Marketer: Michael Lazerow, Chief Strategy Officer of Salesforce Marketing Cloud

Meet The Marketer: Michael Lazerow, Chief Strategy Officer of Salesforce Marketing Cloud

Salesforce Marketing Cloud's top marketer talks about the competition, his tools and the future of social.

Brands on Twitter can now start offering discounts within tweets

Brands on Twitter can now start offering discounts within tweets

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Twitter rolls out a new direct selling tool.

Tumblr is the fastest growing social network of 2014

Tumblr is the fastest growing social network of 2014

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The Yahoo-owned social network is growing faster than Pinterest and Instagram.

Dove, Friskies and Kohl's were the most "loved" brands on social media in October

Dove, Friskies and Kohl's were the most "loved" brands on social media in October

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Hootsuite reveals the brands that made it to its monthly "Love List."

Infographic: How to use Google+ to build your business

Infographic: How to use Google+ to build your business

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Looks like there's some use for Google+ after all.

Facebook officially kills organic reach for brands, making all your Page "Likes" useless

Facebook officially kills organic reach for brands, making all your Page "Likes" useless

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It's time for marketers to pay up, says Facebook.

Measurement simplified with CustomScoop's news and social media monitoring platform

Measurement simplified with CustomScoop's news and social media monitoring platform

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CustomScoop provides online news and social media monitoring and custom news briefing reports.

Marc Jacobs creates its own way to sell directly from its Instagram account

Marc Jacobs creates its own way to sell directly from its Instagram account

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Marc Jacobs takes the DIY route to social media commerce.

Five minutes with: Spredfast CMO Jim Rudden

Five minutes with: Spredfast CMO Jim Rudden

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The top marketer at Spredfast discusses trends and challenges for social media in 2015

SAP and Facebook announce a Big Data partnership

SAP and Facebook announce a Big Data partnership

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Facebook marketing, now powered by SAP analytics

Review: AboutLocal is a platform for tracking social mentions about your store locally

Review: AboutLocal is a platform for tracking social mentions about your store locally

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Customer Review of social media monitoring platform AboutLocal

Zuckerberg says Facebook organic reach is for users, not for marketers

Zuckerberg says Facebook organic reach is for users, not for marketers

The Facebook CEO holds a townhall style Q&A session.

Which social media network will offer the best video ads?

Which social media network will offer the best video ads?

A comparative look at all the social media video ads.

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