Social Media Marketing
Brands shouldn't try to be your friends, says Snapchat leader
90 percent of Google+ profiles are inactive
StatSocial analyzes custom-defined groups of Twitter users based on more than 60 sources
Gary Vaynerchuk may be right about Twitter's noise problem, but he's wrong about the fix
Facebook video is going to be even bigger this year.
Tips on how to optimize your social media budget.
A review of the predictive intelligence platform Blab.
One more reason why Twitter needs to take the Instagram threat seriously.
New features for Page admins.
Hootsuite and Marketo make it to the list.
All the social media spending stats and figures you need to know in 2015.
Facebook's auto-play video ads are making a big impression.
Find the right customers for your Facebook advertising.
New features to ramp up mobile app installs over the holidays.
Improved metrics for Facebook's ad insights.
Salesforce Marketing Cloud's top marketer talks about the competition, his tools and the future of social.
Twitter rolls out a new direct selling tool.
The Yahoo-owned social network is growing faster than Pinterest and Instagram.
Hootsuite reveals the brands that made it to its monthly "Love List."
Looks like there's some use for Google+ after all.
It's time for marketers to pay up, says Facebook.
CustomScoop provides online news and social media monitoring and custom news briefing reports.
Marc Jacobs takes the DIY route to social media commerce.
The top marketer at Spredfast discusses trends and challenges for social media in 2015
Facebook marketing, now powered by SAP analytics
Customer Review of social media monitoring platform AboutLocal
The Facebook CEO holds a townhall style Q&A session.
A comparative look at all the social media video ads.
Comms agency Eastwick's top social marketer reveals her tools of the trade.
A look at the best brand practices on the photo-sharing network.