Remember The Hubbies? They're now part of the Marketing&Tech Innovation Awards
New tools are added for sales attribution, cross-channel integration, and multivariate testing.
Salesforce announces tools to predict and optimize the customer journey
The Bombora data is available via Audience Marketplace.
The performance marketing agency becomes the first U.S.-based reseller on China's biggest search engine.
A new linkage involving Pardot and Engage looks to insert salespeople into the buying process earlier.
Gigya's quarterly survey shows social login use climbing steadily
Those who have been using the technology for up to five years report 25% increases in ROI, according to a new survey.
Fox took the brunt of criticism--and Maytag and Snickers took advantage--during a coverage interruption in last night's World Series broadcast.
Analysts break down the ever-evolving role of text messages in users' everyday lives and, consequently, in marketing plans.