And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
Leave the gun. Take the marketing software.
People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
Livefyre announces integrations with Adobe and Salesforce to deliver user-generated content to brands
The pair offers consumer goods companies a single system of engagement for sales and trade marketing processes.
Act-On for Enterprise is a platform designed to meet the needs of large, global businesses with complex marketing needs
Following its own acquisition by Verizon, AOL broadens its programmatic capabilities in the mobile arena.