Mobile Marketing

Helpshift Teams with Salesforce to Bring Mobile to Mainstream Firms

Helpshift Teams with Salesforce to Bring Mobile to Mainstream Firms

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Helpshift brings automated mobile customer service to a major CRM solution

What Should Marketers Do Differently in 2016?

It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.

What Skills Should Marketers Master in 2016?

The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.

Email marketing in the age of programmatic and IoT

Email marketing in the age of programmatic and IoT

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Programmatic buying and interactions with Internet of Things devices will reinvent email marketing

Holiday Brains Trust 4: Advice for 2016

Holiday Brains Trust 4: Advice for 2016

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Our panel offers tips to companies still planning their marketing technology strategy

Holiday Brains Trust 3: the market's state of readiness

Holiday Brains Trust 3: the market's state of readiness

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Our panel of experts looks at the market's state of readiness for marketing technology innovations

Holiday Brains Trust 2: 2015's strategic developments

Holiday Brains Trust 2: 2015's strategic developments

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Our panel of experts looks back at exciting 2015 developments in marketing technology strategies

Holiday Brains Trust 1: 2015's technology developments

Holiday Brains Trust 1: 2015's technology developments

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Our panel of experts looks back at exciting 2015 developments in marketing technology.

The Marketing Cloud wars—revisited

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In the battle for industry dominance, five marketing cloud platform behemoths still lead the field

Black Friday Buzz

Here's how Direct Marketing News previewed Black Friday earlier this week. How's it working out?

Five Minutes With: David Smith, MD National Sales, ONE mobile

Five Minutes With: David Smith, MD National Sales, ONE mobile

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Mobile adman David Smith says shiny tools are not more important than message, placement and metrics

DialogTech uses AI to screen out spam

DialogTech uses AI to screen out spam

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DialogTech's new solution addresses the phone equivalent of click fraud

DialogTech uses AI to screen out spam

DialogTech uses AI to screen out spam

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DialogTech's new solution addresses the phone equivalent of click fraud

Speaking DoubleDutch

Speaking DoubleDutch

A new app promotes in-event engagement and post-event relationships

Five Minutes With: Nicole Rodrigues, CEO & Founder, NRPR Group

Five Minutes With: Nicole Rodrigues, CEO & Founder, NRPR Group

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Nicole Rodrigues takes a look at the importance of digital tools to PR

Marketers Must Seize "Magic Moments" This Holiday Season

New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.

Marketers Must Seize "Magic Moments" This Holiday Season

New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.

A Little SOS for SMS Marketing

Analysts break down the ever-evolving role of text messages in users' everyday lives and, consequently, in marketing plans.

Five Minutes With: Julie Ginches, CMO at Kahuna

Five Minutes With: Julie Ginches, CMO at Kahuna

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Julie Ginches of Kahuna talks communication automation and other marketing tech challenges

Five Minutes With: Julie Ginches, CMO at Kahuna

Five Minutes With: Julie Ginches, CMO at Kahuna

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Julie Ginches of Kahuna talks communication automation and other marketing tech challenges

Dreamforce Crowd Digs Mobile

Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.

glispa: mobile ads go native

glispa: mobile ads go native

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For Berlin-based glispa, native advertising is at the heart of mobile marketing

Five Minutes With: Duncan McCall, CEO of PlaceIQ

Five Minutes With: Duncan McCall, CEO of PlaceIQ

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Duncan McCall argues that location data is key to the new marketing landscape

Volta charges electric cars, reaches shoppers

Volta charges electric cars, reaches shoppers

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Volta attracts consumer eyes with a feel-good, free service

Seamless Customer Experience Fail

Seamless Customer Experience Fail

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A major airline--and let's blame my smartphone too--fails the seamless customer experience test

Helpshift keeps CRM in-app

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Helpshift brings customer relationships inside the app experience

Brandcast Ending HTM-Hell

Brandcast Ending HTM-Hell

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Brandcast's cloud platform supports rapid publication of a full range of web and mobile sites

The Hub Podcast: A time and place

The Hub Podcast: A time and place

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Keith and Kim discuss Kim's recently published article Spacecurve: from Platial to Spatial and the limits of behavioral targeting, as well as Google's latest video numbers and predictions about mobile phones.

Spacecurve: from platial to spatial

Spacecurve: from platial to spatial

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Spacecurve promises a transformational approach to location analysis

Verizon's latest content move: Vice

Verizon's latest content move: Vice

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Verizon adds millenial-focused content supplier Vice to its mobile video line-up

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