Mobile Marketing

5 things marketers should know about Facebook's latest earnings call

5 things marketers should know about Facebook's latest earnings call

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Facebook reports on its Q2 2014 earnings

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

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New enhancements and integrations announced for Oracle Marketing Cloud.

Scott Kveton, CEO of mobile marketing platform Urban Airship resigns over rape allegations

Scott Kveton, CEO of mobile marketing platform Urban Airship resigns over rape allegations

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CEO of promising startup is investigated by Portland police.

Marketers are already preparing to run ads on wearable devices

Marketers are already preparing to run ads on wearable devices

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Wearable tech is all set to be the next big marketing channel.

Advertisers can now promote their mobile apps through Twitter

Advertisers can now promote their mobile apps through Twitter

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Promote mobile app downloads within a Tweet.

The new challenge: How to engage the digital consumer in a multi-device world

The new challenge: How to engage the digital consumer in a multi-device world

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The new obstacles for marketers dealing with multiple digital channels.

Study: In-app rewards are far more engaging than banner ads on mobile

Study: In-app rewards are far more engaging than banner ads on mobile

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Moments-based advertising trumps display says a study by IPG Media Labs and Kiip

Infographic: How programmatic advertisers are using mobile

Infographic: How programmatic advertisers are using mobile

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Programmatic spending on mobile is way up.

With new mobile ad network, Facebook threatens Google's mobile dominance

With new mobile ad network, Facebook threatens Google's mobile dominance

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Facebook launches "Audience Network" for developers.

Infographic: What marketing budgets will look like in 2014

Infographic: What marketing budgets will look like in 2014

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Survey results of how digital marketers will be spending their money this year.

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