Mobile Marketing

7 stats about mobile that marketers need to know

7 stats about mobile that marketers need to know

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Research from mobile ad analytics firm S4M.

Apple is making its mobile apps record customer information to show targeted ads

Apple is making its mobile apps record customer information to show targeted ads

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New guidelines from Apple highlight its mobile ads ambitions

Your cell phone signal will now determine what type of Facebook ad you see

Your cell phone signal will now determine what type of Facebook ad you see

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Users with different bandwidths get different ads.

Infographic: 8 best practices for text message marketing

Infographic: 8 best practices for text message marketing

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How to reach customers on mobile without annoying them.

Facebook now lets advertisers track customers across multiple devices

Facebook now lets advertisers track customers across multiple devices

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Advertisers can analyze cross-device customer interactions.

As global mobile ad revenues nearly double, IAB report shows how ad formats vary across regions

As global mobile ad revenues nearly double, IAB report shows how ad formats vary across regions

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IAB's annual report on mobile advertising reveals global spending trends.

Bonin Bough reveals 5 cheap digital campaigns that delivered huge returns for Mondelez

Bonin Bough reveals 5 cheap digital campaigns that delivered huge returns for Mondelez

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Budget strategies for Oreo, Wheat Thins, Trident and Nilla.

Foursquare relaunches itself as the ultimate recommendation tool

Foursquare relaunches itself as the ultimate recommendation tool

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The new Foursquare customizes experience recommendations based on your taste.

5 things marketers should know about Facebook's latest earnings call

5 things marketers should know about Facebook's latest earnings call

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Facebook reports on its Q2 2014 earnings

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

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New enhancements and integrations announced for Oracle Marketing Cloud.

Scott Kveton, CEO of mobile marketing platform Urban Airship resigns over rape allegations

Scott Kveton, CEO of mobile marketing platform Urban Airship resigns over rape allegations

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CEO of promising startup is investigated by Portland police.

Marketers are already preparing to run ads on wearable devices

Marketers are already preparing to run ads on wearable devices

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Wearable tech is all set to be the next big marketing channel.

Advertisers can now promote their mobile apps through Twitter

Advertisers can now promote their mobile apps through Twitter

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Promote mobile app downloads within a Tweet.

The new challenge: How to engage the digital consumer in a multi-device world

The new challenge: How to engage the digital consumer in a multi-device world

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The new obstacles for marketers dealing with multiple digital channels.

Study: In-app rewards are far more engaging than banner ads on mobile

Study: In-app rewards are far more engaging than banner ads on mobile

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Moments-based advertising trumps display says a study by IPG Media Labs and Kiip

Infographic: How programmatic advertisers are using mobile

Infographic: How programmatic advertisers are using mobile

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Programmatic spending on mobile is way up.

With new mobile ad network, Facebook threatens Google's mobile dominance

With new mobile ad network, Facebook threatens Google's mobile dominance

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Facebook launches "Audience Network" for developers.

Infographic: What marketing budgets will look like in 2014

Infographic: What marketing budgets will look like in 2014

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Survey results of how digital marketers will be spending their money this year.

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