Mobile Marketing

Brands can now use Kiip to power their own loyalty programs through mobile

Brands can now use Kiip to power their own loyalty programs through mobile

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Kiip rolls out a new mobile first loyalty program for brands

Optimizely now offers A/B testing for mobile apps

Optimizely now offers A/B testing for mobile apps

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The web optimization platform also has a new pricing structure.

Adobe Analytics adds in-store messaging capabilities through iBeacon targeting

Adobe Analytics adds in-store messaging capabilities through iBeacon targeting

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Real-time location targeting through Adobe Analytics.

Infographic: What's the best time to send out a marketing message on mobile?

Infographic: What's the best time to send out a marketing message on mobile?

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Perfect targeting times for each type of brand.

The 20 best mobile marketing blogs of 2014

The 20 best mobile marketing blogs of 2014

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Of course, we're on the list too!

Facebook is partnering with Stripe to power its "buy" button

Facebook is partnering with Stripe to power its "buy" button

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Payments startup Stripe will power Twitter as well.

Millennial Media expands its programmatic mobile ad offerings by acquiring Nexage

Millennial Media expands its programmatic mobile ad offerings by acquiring Nexage

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Nexage gets acquired for $108 million.

With Kiip's Rewarded Video, there's finally a non-annoying way to show video ads on mobile

With Kiip's Rewarded Video, there's finally a non-annoying way to show video ads on mobile

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Kiip is adding branded videos to its mobile rewards.

Monetate study: Everyone's on mobile, but no one's spending money on it

Monetate study: Everyone's on mobile, but no one's spending money on it

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Mobile still lags as a direct revenue generator.

Salesforce's new Journey Builder for Apps lets brands automate consumer experiences on mobile

Salesforce's new Journey Builder for Apps lets brands automate consumer experiences on mobile

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A new ExactTarget tool to manage the customer journey on mobile.

For retailers, restaurants and autos, measuring click-through rates on mobile ads is pretty useless

For retailers, restaurants and autos, measuring click-through rates on mobile ads is pretty useless

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Mobile marketers need to find another way to measure performance.

The 5 must-have apps for marketers on the new iPhone

The 5 must-have apps for marketers on the new iPhone

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5 apps that'll make marketer's lives easier on iOS 8.

7 stats about mobile that marketers need to know

7 stats about mobile that marketers need to know

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Research from mobile ad analytics firm S4M.

Apple is making its mobile apps record customer information to show targeted ads

Apple is making its mobile apps record customer information to show targeted ads

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New guidelines from Apple highlight its mobile ads ambitions

Your cell phone signal will now determine what type of Facebook ad you see

Your cell phone signal will now determine what type of Facebook ad you see

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Users with different bandwidths get different ads.

Infographic: 8 best practices for text message marketing

Infographic: 8 best practices for text message marketing

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How to reach customers on mobile without annoying them.

Facebook now lets advertisers track customers across multiple devices

Facebook now lets advertisers track customers across multiple devices

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Advertisers can analyze cross-device customer interactions.

As global mobile ad revenues nearly double, IAB report shows how ad formats vary across regions

As global mobile ad revenues nearly double, IAB report shows how ad formats vary across regions

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IAB's annual report on mobile advertising reveals global spending trends.

Bonin Bough reveals 5 cheap digital campaigns that delivered huge returns for Mondelez

Bonin Bough reveals 5 cheap digital campaigns that delivered huge returns for Mondelez

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Budget strategies for Oreo, Wheat Thins, Trident and Nilla.

Foursquare relaunches itself as the ultimate recommendation tool

Foursquare relaunches itself as the ultimate recommendation tool

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The new Foursquare customizes experience recommendations based on your taste.

5 things marketers should know about Facebook's latest earnings call

5 things marketers should know about Facebook's latest earnings call

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Facebook reports on its Q2 2014 earnings

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

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New enhancements and integrations announced for Oracle Marketing Cloud.

Scott Kveton, CEO of mobile marketing platform Urban Airship resigns over rape allegations

Scott Kveton, CEO of mobile marketing platform Urban Airship resigns over rape allegations

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CEO of promising startup is investigated by Portland police.

Marketers are already preparing to run ads on wearable devices

Marketers are already preparing to run ads on wearable devices

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Wearable tech is all set to be the next big marketing channel.

Advertisers can now promote their mobile apps through Twitter

Advertisers can now promote their mobile apps through Twitter

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Promote mobile app downloads within a Tweet.

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