Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
For Berlin-based glispa, native advertising is at the heart of mobile marketing
Duncan McCall argues that location data is key to the new marketing landscape
Verizon adds millenial-focused content supplier Vice to its mobile video line-up
Buyable Pins streamline online shopping while creating a potential source of saleable data
With mobile commerce driving a click-to-call revolution, call analytics are back in style
Aaron Glazer talks about what makes winners and losers in mobile marketing
Speakers at ClickZ New York emphasized the importance--and the difficulty--of effective content marketing
Act-On Anywhere will enable users to access data, assets, and functionality in any browser environment
Raises funds, looks to expand significantly
Yahoo is poised to capture the third largest share of mobile ad revenues.
New features to ramp up mobile app installs over the holidays.
Useful apps for every type of professional.
Kiip rolls out a new mobile first loyalty program for brands
The web optimization platform also has a new pricing structure.
Real-time location targeting through Adobe Analytics.
Perfect targeting times for each type of brand.
Of course, we're on the list too!
Payments startup Stripe will power Twitter as well.
Nexage gets acquired for $108 million.
Kiip is adding branded videos to its mobile rewards.
Mobile still lags as a direct revenue generator.
A new ExactTarget tool to manage the customer journey on mobile.
Mobile marketers need to find another way to measure performance.
5 apps that'll make marketer's lives easier on iOS 8.
Research from mobile ad analytics firm S4M.
New guidelines from Apple highlight its mobile ads ambitions
Users with different bandwidths get different ads.
How to reach customers on mobile without annoying them.
Advertisers can analyze cross-device customer interactions.