Marketing Automation

Experian takes on Oracle's Data Cloud with its own customer intelligence platform

Experian takes on Oracle's Data Cloud with its own customer intelligence platform

By

Officially launches the Experian Marketing Suite.

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

By

New enhancements and integrations announced for Oracle Marketing Cloud.

Infographic: How to use email marketing to drive e-commerce

Infographic: How to use email marketing to drive e-commerce

By

Use email marketing to drive top line revenue.

Act-On adds funnel reports, email integration and content editing capabilities to its platform

Act-On adds funnel reports, email integration and content editing capabilities to its platform

By

A host of new features for the marketing automation software.

Infographic: 7 email marketing myths debunked

Infographic: 7 email marketing myths debunked

Email marketing facts revealed.

For email marketers, MailChimp is the preferred software (by a slim margin)

For email marketers, MailChimp is the preferred software (by a slim margin)

By

Results of Lionbridge's Global Email Marketing Survey.

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms

By

Marketing automation platforms evaluated in SiriusDecisions report.

The new challenge: How to engage the digital consumer in a multi-device world

The new challenge: How to engage the digital consumer in a multi-device world

By

The new obstacles for marketers dealing with multiple digital channels.

Oracle Eloqua partners with Leadspace to enable lead targeting through social data

Oracle Eloqua partners with Leadspace to enable lead targeting through social data

By

Eloqua now provides B2B lead identifying and targeting solution.

Oracle CEO Larry Ellison remains bullish on Marketing Cloud, names its major customers

Oracle CEO Larry Ellison remains bullish on Marketing Cloud, names its major customers

By

Despite slow revenues, Oracle remains confident about the cloud.

I struggled with marketing automation, until I added one crucial component

I struggled with marketing automation, until I added one crucial component

By

Marketing automation is good, but its nothing without the right data.

Marketing clouds vs. open platforms: Which is better for your company?

Marketing clouds vs. open platforms: Which is better for your company?

By

Is it better to buy all your marketing tools from a single source, or to pick the best from several different vendors?

Marketing automation is here, is content automation next?

Marketing automation is here, is content automation next?

By

Content automation tools for the future.

Adobe opens up its Marketing Cloud, allows other platforms to integrate with it

Adobe opens up its Marketing Cloud, allows other platforms to integrate with it

By

Adobe's becoming an open marketing platform (for now)

Marketing agency CoreElement will now offer Act-On software to its clients

Marketing agency CoreElement will now offer Act-On software to its clients

By

Clients now get a marketing automation tool along with strategy.

Marketing automation platform Act-On Software receives $42M funding

Marketing automation platform Act-On Software receives $42M funding

By

More activity in the marketing automation space.

Marketing cloud land grab continues as IBM acquires Silverpop

Marketing cloud land grab continues as IBM acquires Silverpop

By

One of the last remaining marketing automation vendors gets bought.

Marketo takes on the big marketing clouds with a new customer engagement platform

Marketo takes on the big marketing clouds with a new customer engagement platform

By

Challenge issued to Adobe, Salesforce and Oracle.

Hootsuite announces integration with Marketo's marketing automation platform

Hootsuite announces integration with Marketo's marketing automation platform

By

Hootsuite will provide Marketo with lead generation through social media

Is IBM trying to buy marketing automation platform Silverpop?

Is IBM trying to buy marketing automation platform Silverpop?

By

The marketing cloud competition heats up.

Who is winning the Marketing Cloud wars?

Who is winning the Marketing Cloud wars?

By

Adobe, Salesforce, Oracle, IBM and HP battle it out in the quest for digital marketing cloud supremacy.

By acquiring BlueKai, Oracle plugs a Big Data hole in its marketing cloud

By acquiring BlueKai, Oracle plugs a Big Data hole in its marketing cloud

By

Another acquisition in the marketing cloud arms race.

How to score leads without "waterboarding" your business developers

How to score leads without "waterboarding" your business developers

By

Here's a smarter way to prioritize inbound-sales leads.

Write for The Hub

Want to share your point of view?


Have something to say? 


Get In Touch.

Products and tools to supercharge your content strategy.


Find out more here.