Marketing Automation

Salesforce blurs the marketing, CRM lines

Salesforce blurs the marketing, CRM lines

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At Salesforce Connections, 2015, speakers joined the dots between marketing and CRM

5 Top Marketing Technology Challenges

5 Top Marketing Technology Challenges

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The 5 biggest challenges facing marketing technology vendors--and their customers

Act-On surfaces engagement data

Act-On surfaces engagement data

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Act-On Data Studio goes beyond dashboards and reports to drill deep into data

Pinterest helps marketing partners

Pinterest helps marketing partners

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Pinterest makes marketing and ads APIs available to selected marketing partners

Spotify lets brands target your mood

Spotify lets brands target your mood

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Spotify will let brands access users' listening to data to leverage targeted marketing

B2B marketers should own CRM

B2B marketers should own CRM

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B2B marketers should take responsibility for the CRM, concludes a new survey of the midmarket

The Hub podcast: personalization and privacy

The Hub podcast: personalization and privacy

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Keith and Kim talk about whether highly personalized prospect tracking is intrusive or effective, and look at Facebook's current success with videos

Salesforce gets closer to prospects

Salesforce gets closer to prospects

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Powered by Salesforce Pardot, new solutions will track prospects closely through the sales cycle

Oracle announces new marketing cloud features

Oracle announces new marketing cloud features

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Oracle announces new solutions and increased integration for its marketing cloud

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

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Find out what Jody Sangster sees as the digital marketing challenges and opportunities of the next twelve months

Act-On will be almost everywhere

Act-On will be almost everywhere

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Act-On Anywhere will enable users to access data, assets, and functionality in any browser environment

On the 2015 Adobe Summit

On the 2015 Adobe Summit

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The Hub goes to Salt Lake City for Adobe Summit 2015

The Hub Podcast: Why Twitter bought Niche and other good stuff

The Hub Podcast: Why Twitter bought Niche and other good stuff

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Influencer endorsements could be as important as ads

What is marketing automation?

What is marketing automation?

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A brief primer on marketing's trendy topic

The Hub Podcast: Some things last forever

The Hub Podcast: Some things last forever

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On articles long forgotten

Adobe/DMA study identifies e-mail marketing challenges

Adobe/DMA study identifies e-mail marketing challenges

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Respondents require more analytical insight

Autopilot finds marketing automation adoption low

Autopilot finds marketing automation adoption low

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Marketers claim low self-assessment, low automation awareness

Everyone's favorite logo infographic finds nearly 2K marketing tech companies

Everyone's favorite logo infographic finds nearly 2K marketing tech companies

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Quick - everyone update their Power Point presentations

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Act-On's top marketer gives us his insights on marketing automation in 2015.

Act-On integrates with Vidyard to track the video viewing activities of leads

Act-On integrates with Vidyard to track the video viewing activities of leads

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Video marketing platform Vidyard collaborates with Act-On Software.

Meet The Marketer: Michael Lazerow, Chief Strategy Officer of Salesforce Marketing Cloud

Meet The Marketer: Michael Lazerow, Chief Strategy Officer of Salesforce Marketing Cloud

Salesforce Marketing Cloud's top marketer talks about the competition, his tools and the future of social.

6 reasons why marketing technology companies were thankful this year

6 reasons why marketing technology companies were thankful this year

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Many positive signs for marketing tech at the end of the year.

Act-On Software announces European CRM partners

Act-On Software announces European CRM partners

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Act-On expands into the European market

Here are the most reviewed marketing automation platforms on TrustRadius

Here are the most reviewed marketing automation platforms on TrustRadius

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TrustRadius highlights the most buzzed about platforms on its site.

Forrester study: Most marketers still struggling to integrate data into cross-channel marketing

Forrester study: Most marketers still struggling to integrate data into cross-channel marketing

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Still a long way to go for contextual marketing.

Adobe Campaign adds email retargeting feature for abandoned shopping carts

Adobe Campaign adds email retargeting feature for abandoned shopping carts

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New real-time email marketing capabilities for Adobe Campaign.

Infographic: How to create the perfect marketing email

Infographic: How to create the perfect marketing email

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The anatomy of an optimal email.

Salesforce Marketing Cloud might soon start offering free trials to customers

Salesforce Marketing Cloud might soon start offering free trials to customers

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CEO Scott McCorkle reveals company wants to target midsize companies as well.

Forrester survey: Most businesses still slow to adopt modern marketing techniques

Forrester survey: Most businesses still slow to adopt modern marketing techniques

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Only 11% of marketers use modern marketing tools.

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