Marketing Automation

Infographic: How to create the perfect marketing email

Infographic: How to create the perfect marketing email

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The anatomy of an optimal email.

Salesforce Marketing Cloud might soon start offering free trials to customers

Salesforce Marketing Cloud might soon start offering free trials to customers

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CEO Scott McCorkle reveals company wants to target midsize companies as well.

Forrester survey: Most businesses still slow to adopt modern marketing techniques

Forrester survey: Most businesses still slow to adopt modern marketing techniques

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Only 11% of marketers use modern marketing tools.

The Hub Podcast: Episode 1

The Hub Podcast: Episode 1

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Omar and Keith talk about Dreamforce, Optimizely and Hubspot's IPO

What can we expect from HubSpot after its IPO?

What can we expect from HubSpot after its IPO?

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Hubspot went public today, here's what happens next.

Offline meets online as Act-On combines marketing automation with phone tracking

Offline meets online as Act-On combines marketing automation with phone tracking

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Act-On software announces partnership with Ifbyphone

How conferencing service ReadyTalk got smart about delivering content and tripled its open rates

How conferencing service ReadyTalk got smart about delivering content and tripled its open rates

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A look at how ReadyTalk cleaned up its content clutter and delivery

Following Salesforce and Adobe, Marketo announces ad agency partnerships of its own

Following Salesforce and Adobe, Marketo announces ad agency partnerships of its own

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Marketo partners with 150 digital agencies

Did Salesforce disinvite Marketo from attending this year's Dreamforce?

Did Salesforce disinvite Marketo from attending this year's Dreamforce?

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How Marketo went from Salesforce partner to competitor.

Oracle Marketing Cloud partners with Box to help marketers collaborate on content

Oracle Marketing Cloud partners with Box to help marketers collaborate on content

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A useful new integration for Oracle Eloqua.

Global ad giants pick sides in the marketing cloud war as Omnicom partners with Salesforce

Global ad giants pick sides in the marketing cloud war as Omnicom partners with Salesforce

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Alliance announced right after Publicis partnership with Adobe

Salesforce's new Journey Builder for Apps lets brands automate consumer experiences on mobile

Salesforce's new Journey Builder for Apps lets brands automate consumer experiences on mobile

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A new ExactTarget tool to manage the customer journey on mobile.

Infographic: 29 super tips to improve B2B email campaign performance

Infographic: 29 super tips to improve B2B email campaign performance

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Here's how to boost your open and click-through rates.

Marketo's new Marketing Calendar enables campaign planning and execution in a single dashboard

Marketo's new Marketing Calendar enables campaign planning and execution in a single dashboard

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Marketo launches an internal planning and execution tool.

Forrester names Adobe a leader in cross channel campaign management report

Forrester names Adobe a leader in cross channel campaign management report

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Forrester identifies the top cross channel campaign management tools.

The case against too much marketing automation

The case against too much marketing automation

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Are we overdoing it when it comes to automating our marketing tools?

Infographic: 3 tips for boosting your email open rate

Infographic: 3 tips for boosting your email open rate

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Create emails your audience wants to click on.

Hubspot files for an IPO, but documents reveal a gloomy financial picture

Hubspot files for an IPO, but documents reveal a gloomy financial picture

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Marketing automation platform HubSpot is going public.

Act-On software now offers native integrations with all major CRM systems

Act-On software now offers native integrations with all major CRM systems

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Act-On launches its new CRM-agnostic approach.

Forrester rates Strongview the best in email marketing, ahead of Oracle and Salesforce

Forrester rates Strongview the best in email marketing, ahead of Oracle and Salesforce

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Vendor rankings from Forrester's latest Wave report.

Meet The Marketer: Katie Bisbee, CMO of DonorsChoose.org

Meet The Marketer: Katie Bisbee, CMO of DonorsChoose.org

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The non-profit's top marketer reveals the tools and strategy she uses to keep donors coming back.

Infographic: How digital spending is going to change in 2014

Infographic: How digital spending is going to change in 2014

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Digital spending trends in 2014 vs 2013.

Here's why you need to think twice before buying an email list

Here's why you need to think twice before buying an email list

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A purchased list is a dead list.

Infographic: How to make sure your emails get opened

Infographic: How to make sure your emails get opened

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5 tips on optimizing your marketing emails.

Here are 3 ways to discover the latest marketing startups

Here are 3 ways to discover the latest marketing startups

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Having trouble keeping up with new marketing tech? Help is on the way

Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing

Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing

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Vidyard and Pardot integration turns video watching behavior into leads.

Experian takes on Oracle's Data Cloud with its own customer intelligence platform

Experian takes on Oracle's Data Cloud with its own customer intelligence platform

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Officially launches the Experian Marketing Suite.

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