Marketing Automation

Arria NLG: data in, language out

Arria NLG: data in, language out

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Dr Robert Dale explains use cases for natural language generation, including targeted ad campaigns

Five Minutes With: Scott Vaughan, CMO of Integrate

Five Minutes With: Scott Vaughan, CMO of Integrate

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Scott Vaughan talks about the accelerating pace of technological change in marketing

Meet the Marketer: Christine Nurnberger, CMO, Bottomline Technologies

Meet the Marketer: Christine Nurnberger, CMO, Bottomline Technologies

Christine Nurnberger looks at the challenges of building a marketing team and stack to support the financial services industry

PaperG is bringing creative up to speed

PaperG is bringing creative up to speed

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PaperG helps creative catch up with the exploding velocity and volume of audience segmentation

The Unforeseen Consequence of Predictive Analytics

As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.

Experian's data-first marketing suite

Experian's data-first marketing suite

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One year in, Experian talks about the evolution of its marketing suite

IntellaSphere's budget marketing cloud

IntellaSphere's budget marketing cloud

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Intellasphere launches a social marketing suite aimed at SMBs

Social CRM is a trend

Social CRM is a trend

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Businesses are looking for social media functionality and marketing automation integration in CRM systems

Five Minutes With: Stacey Bishop, Partner at Scale Venture Partners

Five Minutes With: Stacey Bishop, Partner at Scale Venture Partners

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Stacey Bishop explains how marketing needs to change

Salesforce blurs the marketing, CRM lines

Salesforce blurs the marketing, CRM lines

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At Salesforce Connections, 2015, speakers joined the dots between marketing and CRM

5 Top Marketing Technology Challenges

5 Top Marketing Technology Challenges

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The 5 biggest challenges facing marketing technology vendors--and their customers

Act-On surfaces engagement data

Act-On surfaces engagement data

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Act-On Data Studio goes beyond dashboards and reports to drill deep into data

Pinterest helps marketing partners

Pinterest helps marketing partners

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Pinterest makes marketing and ads APIs available to selected marketing partners

Spotify lets brands target your mood

Spotify lets brands target your mood

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Spotify will let brands access users' listening to data to leverage targeted marketing

B2B marketers should own CRM

B2B marketers should own CRM

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B2B marketers should take responsibility for the CRM, concludes a new survey of the midmarket

The Hub podcast: personalization and privacy

The Hub podcast: personalization and privacy

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Keith and Kim talk about whether highly personalized prospect tracking is intrusive or effective, and look at Facebook's current success with videos

Salesforce gets closer to prospects

Salesforce gets closer to prospects

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Powered by Salesforce Pardot, new solutions will track prospects closely through the sales cycle

Oracle announces new marketing cloud features

Oracle announces new marketing cloud features

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Oracle announces new solutions and increased integration for its marketing cloud

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

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Find out what Jody Sangster sees as the digital marketing challenges and opportunities of the next twelve months

Act-On will be almost everywhere

Act-On will be almost everywhere

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Act-On Anywhere will enable users to access data, assets, and functionality in any browser environment

On the 2015 Adobe Summit

On the 2015 Adobe Summit

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The Hub goes to Salt Lake City for Adobe Summit 2015

The Hub Podcast: Why Twitter bought Niche and other good stuff

The Hub Podcast: Why Twitter bought Niche and other good stuff

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Influencer endorsements could be as important as ads

What is marketing automation?

What is marketing automation?

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A brief primer on marketing's trendy topic

The Hub Podcast: Some things last forever

The Hub Podcast: Some things last forever

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On articles long forgotten

Adobe/DMA study identifies e-mail marketing challenges

Adobe/DMA study identifies e-mail marketing challenges

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Respondents require more analytical insight

Autopilot finds marketing automation adoption low

Autopilot finds marketing automation adoption low

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Marketers claim low self-assessment, low automation awareness

Everyone's favorite logo infographic finds nearly 2K marketing tech companies

Everyone's favorite logo infographic finds nearly 2K marketing tech companies

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Quick - everyone update their Power Point presentations

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Act-On's top marketer gives us his insights on marketing automation in 2015.

Act-On integrates with Vidyard to track the video viewing activities of leads

Act-On integrates with Vidyard to track the video viewing activities of leads

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Video marketing platform Vidyard collaborates with Act-On Software.

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