Marketing Automation

ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

By

No ABM strategy can succeed without the right data

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

By

Using a variety of marketing techniques is important

A Survival Guide for Tomorrow's Marketer

The qualifications, skills, and behaviors the marketers of the future need.

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

By

Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured

Blueshift on MarTech: Try everything

Blueshift on MarTech: Try everything

By

Blueshift is another player in the audience segmentation/personalized marketing space

PaperG brings the Thunder

PaperG brings the Thunder

By

Rebranding itself as Thunder, the creative content management platform throws down a challenge to Adobe

Experian's Audience Engine: real people, not cookies

Experian's Audience Engine: real people, not cookies

By

Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution

Oracle builds on its marketing portfolio

Oracle builds on its marketing portfolio

By

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

PROS gets personal via CRM

PROS gets personal via CRM

By

Linking price quotes to CRM opens new personalization opportunities

Infographic: Is Personalized Content Just What the Doctor Ordered?

For most marketers, personalization is the cure for ineffective content.

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

By

Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology

YesPath shines a light on the dark funnel

YesPath shines a light on the dark funnel

By

YesPath automates the identification and nurturing of leads, including "dark funnel" visitors

Meet the Marketer: Giles House, CMO of CallidusCloud

Meet the Marketer: Giles House, CMO of CallidusCloud

By

Giles House talks about how automation can help sales teams, and respond to an IoT environment

Closing the loop on outbound data

Closing the loop on outbound data

By

Integrate executes data to optimize spend on outbound marketing

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

The technology's performance earns rave reviews from a majority of marketers.

Build your own MyStacks

Build your own MyStacks

By

CabinetM announces a free online tool for configuring marketing tech stack combinations

Five Minutes With: Joel Eisfelder, Director of Account Services at Campus Media Group

Five Minutes With: Joel Eisfelder, Director of Account Services at Campus Media Group

By

The playing field has changed, and marketing automation is now a necessary tool

From idea to production: iMagine-It-Tech

From idea to production: iMagine-It-Tech

By

iMagine-It-Tech offers one way for marketers to work seamlessly with developer teams in creating innovative products

Iterating Marketing or Irritating Marketing?

Iterating Marketing or Irritating Marketing?

By

On Iterable, the automated marketer, and avoiding message overkill

Five Minutes With:  Tom Belle, President & CEO of Gage

Five Minutes With: Tom Belle, President & CEO of Gage

By

Tom Belle of Gage says quick and easy marketing tech solutions don't always work

Robotic processing, at the speed of business

Robotic processing, at the speed of business

By

Onerous digital tasks like data processing, and even running marketing campaigns, can be assigned to robots

What Should Marketers Do Differently in 2016?

It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.

The Hub Podcast: IT as your BFF

The Hub Podcast: IT as your BFF

By

Adobe's Mathieu Hannouz explains the importance of bringing marketing, IT and data analysts together in support of business objectives

What Skills Should Marketers Master in 2016?

The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.

ReadyTalk ties webinars closely to marketing platforms

ReadyTalk ties webinars closely to marketing platforms

By

Developments in ReadyTalk's marketing automation integrations break down siloes between webinars and lead nurturing

Resources to Help You Achieve Your Marketing Resolutions

Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.

CampaignChain links channels

CampaignChain links channels

By

A cloud-based, open source solution for analyzing and optimizing multi-channel campaigns

Technology-Driven, Must-Have Marketing Skills

The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

Holiday Brains Trust 4: Advice for 2016

Holiday Brains Trust 4: Advice for 2016

By

Our panel offers tips to companies still planning their marketing technology strategy

Holiday Brains Trust 2: 2015's strategic developments

Holiday Brains Trust 2: 2015's strategic developments

By

Our panel of experts looks back at exciting 2015 developments in marketing technology strategies

Newsletters

The Hub Podcast


Sign up for our podcast on iTunes here or Stitcher here.