Marketing Automation

Infographic: 29 super tips to improve B2B email campaign performance

Infographic: 29 super tips to improve B2B email campaign performance

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Here's how to boost your open and click-through rates.

Marketo's new Marketing Calendar enables campaign planning and execution in a single dashboard

Marketo's new Marketing Calendar enables campaign planning and execution in a single dashboard

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Marketo launches an internal planning and execution tool.

Forrester names Adobe a leader in cross channel campaign management report

Forrester names Adobe a leader in cross channel campaign management report

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Forrester identifies the top cross channel campaign management tools.

The case against too much marketing automation

The case against too much marketing automation

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Are we overdoing it when it comes to automating our marketing tools?

Infographic: 3 tips for boosting your email open rate

Infographic: 3 tips for boosting your email open rate

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Create emails your audience wants to click on.

Hubspot files for an IPO, but documents reveal a gloomy financial picture

Hubspot files for an IPO, but documents reveal a gloomy financial picture

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Marketing automation platform HubSpot is going public.

Act-On software now offers native integrations with all major CRM systems

Act-On software now offers native integrations with all major CRM systems

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Act-On launches its new CRM-agnostic approach.

Forrester rates Strongview the best in email marketing, ahead of Oracle and Salesforce

Forrester rates Strongview the best in email marketing, ahead of Oracle and Salesforce

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Vendor rankings from Forrester's latest Wave report.

Meet The Marketer: Katie Bisbee, CMO of DonorsChoose.org

Meet The Marketer: Katie Bisbee, CMO of DonorsChoose.org

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The non-profit's top marketer reveals the tools and strategy she uses to keep donors coming back.

Infographic: How digital spending is going to change in 2014

Infographic: How digital spending is going to change in 2014

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Digital spending trends in 2014 vs 2013.

Here's why you need to think twice before buying an email list

Here's why you need to think twice before buying an email list

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A purchased list is a dead list.

Infographic: How to make sure your emails get opened

Infographic: How to make sure your emails get opened

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5 tips on optimizing your marketing emails.

Here are 3 ways to discover the latest marketing startups

Here are 3 ways to discover the latest marketing startups

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Having trouble keeping up with new marketing tech? Help is on the way

Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing

Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing

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Vidyard and Pardot integration turns video watching behavior into leads.

Experian takes on Oracle's Data Cloud with its own customer intelligence platform

Experian takes on Oracle's Data Cloud with its own customer intelligence platform

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Officially launches the Experian Marketing Suite.

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

Oracle integrates BlueKai, reveals enhanced customer segmenting and targeting capabilities

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New enhancements and integrations announced for Oracle Marketing Cloud.

Infographic: How to use email marketing to drive e-commerce

Infographic: How to use email marketing to drive e-commerce

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Use email marketing to drive top line revenue.

Act-On adds funnel reports, email integration and content editing capabilities to its platform

Act-On adds funnel reports, email integration and content editing capabilities to its platform

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A host of new features for the marketing automation software.

Infographic: 7 email marketing myths debunked

Infographic: 7 email marketing myths debunked

Email marketing facts revealed.

For email marketers, MailChimp is the preferred software (by a slim margin)

For email marketers, MailChimp is the preferred software (by a slim margin)

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Results of Lionbridge's Global Email Marketing Survey.

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms

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Marketing automation platforms evaluated in SiriusDecisions report.

The new challenge: How to engage the digital consumer in a multi-device world

The new challenge: How to engage the digital consumer in a multi-device world

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The new obstacles for marketers dealing with multiple digital channels.

Oracle Eloqua partners with Leadspace to enable lead targeting through social data

Oracle Eloqua partners with Leadspace to enable lead targeting through social data

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Eloqua now provides B2B lead identifying and targeting solution.

Oracle CEO Larry Ellison remains bullish on Marketing Cloud, names its major customers

Oracle CEO Larry Ellison remains bullish on Marketing Cloud, names its major customers

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Despite slow revenues, Oracle remains confident about the cloud.

I struggled with marketing automation, until I added one crucial component

I struggled with marketing automation, until I added one crucial component

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Marketing automation is good, but its nothing without the right data.

Marketing clouds vs. open platforms: Which is better for your company?

Marketing clouds vs. open platforms: Which is better for your company?

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Is it better to buy all your marketing tools from a single source, or to pick the best from several different vendors?

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