Kitewheel acts as an intelligent central hub, pulling marketing apps together through data
Andy Monfried of Lotame on the blurring lines between martech and adtech
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
Finish Line pairs evergreen email campaigns with triggered personalized messaging
Outside the Fortune 1000, marketing clouds are getting a rough reception according to new research
A solution to send all kinds messages via any platform with a public API, and to reap the benefits of the data
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
Opinions on Account Based Marketing and Account Based Everything
Michael Jones of Pepperjam talks about taming the "wild west" of affiliate marketing
Look out, it's a buzzphrase on steroids
ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers
How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
A new marketing automation solution from the email marketing platform
Tag management plus location marketing means tracking any customer, anywhere
Marketers share the time and project management tools they can't live without.
CabinetM helps you build a tangible marketing stack resume
That billboard coming up on the horizon may have an ad targeted just at you
Here are some of the core requirements for any omnichannel campaign.
Marketing tech is still growing, but for better or worse sales tech is ready for its close-up
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
Some recent coverage of the marketing automation vendor, acquired today by Vista Equity
Aligning the marketing and sales journeys via Salesforce integration
In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.
No ABM strategy can succeed without the right data
Using a variety of marketing techniques is important
The qualifications, skills, and behaviors the marketers of the future need.
Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured
Blueshift is another player in the audience segmentation/personalized marketing space
Rebranding itself as Thunder, the creative content management platform throws down a challenge to Adobe