Marketing Automation

Intelligent Glue for a Marketing Stack

Intelligent Glue for a Marketing Stack

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Kitewheel acts as an intelligent central hub, pulling marketing apps together through data

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

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Andy Monfried of Lotame on the blurring lines between martech and adtech

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

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Finish Line pairs evergreen email campaigns with triggered personalized messaging

Marketing Clouds Aren't for Everybody

Marketing Clouds Aren't for Everybody

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Outside the Fortune 1000, marketing clouds are getting a rough reception according to new research

Messages Plus Signals Equal Data

Messages Plus Signals Equal Data

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A solution to send all kinds messages via any platform with a public API, and to reap the benefits of the data

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

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Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

More ABM Talk

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Opinions on Account Based Marketing and Account Based Everything

One on One: Michael Jones on Digital Marketing's Best Kept Secret

One on One: Michael Jones on Digital Marketing's Best Kept Secret

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Michael Jones of Pepperjam talks about taming the "wild west" of affiliate marketing

Here Comes Account Based Everything

Here Comes Account Based Everything

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Look out, it's a buzzphrase on steroids

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

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ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

GetResponse Gets Automating

GetResponse Gets Automating

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A new marketing automation solution from the email marketing platform

Cartoon: Tagging Goes Wild

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Tag management plus location marketing means tracking any customer, anywhere

Productivity Tools Your Marketing Team Needs

Marketers share the time and project management tools they can't live without.

Show Off Your Marketing Tech Skills

Show Off Your Marketing Tech Skills

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CabinetM helps you build a tangible marketing stack resume

An Ad for Every Passing Car

An Ad for Every Passing Car

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That billboard coming up on the horizon may have an ad targeted just at you

The 5 Essentials for Every Omnichannel Campaign

Here are some of the core requirements for any omnichannel campaign.

Sales Tech is About to Explode

Sales Tech is About to Explode

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Marketing tech is still growing, but for better or worse sales tech is ready for its close-up

Middleware: The Digital Marketer's Invisible Enabler

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

Marketo: in Review

Marketo: in Review

Some recent coverage of the marketing automation vendor, acquired today by Vista Equity

Knowing Which Pitch Earned a Buck

Knowing Which Pitch Earned a Buck

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Aligning the marketing and sales journeys via Salesforce integration

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

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No ABM strategy can succeed without the right data

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

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Using a variety of marketing techniques is important

A Survival Guide for Tomorrow's Marketer

The qualifications, skills, and behaviors the marketers of the future need.

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

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Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured

Blueshift on MarTech: Try everything

Blueshift on MarTech: Try everything

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Blueshift is another player in the audience segmentation/personalized marketing space

PaperG brings the Thunder

PaperG brings the Thunder

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Rebranding itself as Thunder, the creative content management platform throws down a challenge to Adobe

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