Marketing Automation

GetResponse Gets Automating

GetResponse Gets Automating

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A new marketing automation solution from the email marketing platform

Cartoon: Tagging Goes Wild

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Tag management plus location marketing means tracking any customer, anywhere

Productivity Tools Your Marketing Team Needs

Marketers share the time and project management tools they can't live without.

Show Off Your Marketing Tech Skills

Show Off Your Marketing Tech Skills

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CabinetM helps you build a tangible marketing stack resume

An Ad for Every Passing Car

An Ad for Every Passing Car

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That billboard coming up on the horizon may have an ad targeted just at you

The 5 Essentials for Every Omnichannel Campaign

Here are some of the core requirements for any omnichannel campaign.

Sales Tech is About to Explode

Sales Tech is About to Explode

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Marketing tech is still growing, but for better or worse sales tech is ready for its close-up

Middleware: The Digital Marketer's Invisible Enabler

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

Marketo: in Review

Marketo: in Review

Some recent coverage of the marketing automation vendor, acquired today by Vista Equity

Knowing Which Pitch Earned a Buck

Knowing Which Pitch Earned a Buck

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Aligning the marketing and sales journeys via Salesforce integration

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

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No ABM strategy can succeed without the right data

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

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Using a variety of marketing techniques is important

A Survival Guide for Tomorrow's Marketer

The qualifications, skills, and behaviors the marketers of the future need.

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

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Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured

Blueshift on MarTech: Try everything

Blueshift on MarTech: Try everything

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Blueshift is another player in the audience segmentation/personalized marketing space

PaperG brings the Thunder

PaperG brings the Thunder

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Rebranding itself as Thunder, the creative content management platform throws down a challenge to Adobe

Experian's Audience Engine: real people, not cookies

Experian's Audience Engine: real people, not cookies

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Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution

Oracle builds on its marketing portfolio

Oracle builds on its marketing portfolio

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At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

PROS gets personal via CRM

PROS gets personal via CRM

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Linking price quotes to CRM opens new personalization opportunities

Infographic: Is Personalized Content Just What the Doctor Ordered?

For most marketers, personalization is the cure for ineffective content.

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

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Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology

YesPath shines a light on the dark funnel

YesPath shines a light on the dark funnel

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YesPath automates the identification and nurturing of leads, including "dark funnel" visitors

Meet the Marketer: Giles House, CMO of CallidusCloud

Meet the Marketer: Giles House, CMO of CallidusCloud

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Giles House talks about how automation can help sales teams, and respond to an IoT environment

Closing the loop on outbound data

Closing the loop on outbound data

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Integrate executes data to optimize spend on outbound marketing

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

The technology's performance earns rave reviews from a majority of marketers.

Build your own MyStacks

Build your own MyStacks

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CabinetM announces a free online tool for configuring marketing tech stack combinations

Five Minutes With: Joel Eisfelder, Director of Account Services at Campus Media Group

Five Minutes With: Joel Eisfelder, Director of Account Services at Campus Media Group

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The playing field has changed, and marketing automation is now a necessary tool

From idea to production: iMagine-It-Tech

From idea to production: iMagine-It-Tech

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iMagine-It-Tech offers one way for marketers to work seamlessly with developer teams in creating innovative products

Iterating Marketing or Irritating Marketing?

Iterating Marketing or Irritating Marketing?

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On Iterable, the automated marketer, and avoiding message overkill

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