Marketing Automation

Iterating Marketing or Irritating Marketing?

Iterating Marketing or Irritating Marketing?

By

On Iterable, the automated marketer, and avoiding message overkill

Five Minutes With:  Tom Belle, President & CEO of Gage

Five Minutes With: Tom Belle, President & CEO of Gage

By

Tom Belle of Gage says quick and easy marketing tech solutions don't always work

Robotic processing, at the speed of business

Robotic processing, at the speed of business

By

Onerous digital tasks like data processing, and even running marketing campaigns, can be assigned to robots

What Should Marketers Do Differently in 2016?

It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.

The Hub Podcast: IT as your BFF

The Hub Podcast: IT as your BFF

By

Adobe's Mathieu Hannouz explains the importance of bringing marketing, IT and data analysts together in support of business objectives

What Skills Should Marketers Master in 2016?

The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.

ReadyTalk ties webinars closely to marketing platforms

ReadyTalk ties webinars closely to marketing platforms

By

Developments in ReadyTalk's marketing automation integrations break down siloes between webinars and lead nurturing

Resources to Help You Achieve Your Marketing Resolutions

Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.

CampaignChain links channels

CampaignChain links channels

By

A cloud-based, open source solution for analyzing and optimizing multi-channel campaigns

Technology-Driven, Must-Have Marketing Skills

The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

Holiday Brains Trust 4: Advice for 2016

Holiday Brains Trust 4: Advice for 2016

By

Our panel offers tips to companies still planning their marketing technology strategy

Holiday Brains Trust 2: 2015's strategic developments

Holiday Brains Trust 2: 2015's strategic developments

By

Our panel of experts looks back at exciting 2015 developments in marketing technology strategies

Holiday Brains Trust 1: 2015's technology developments

Holiday Brains Trust 1: 2015's technology developments

By

Our panel of experts looks back at exciting 2015 developments in marketing technology.

InsightBASE: engaging with the customer first

InsightBASE: engaging with the customer first

By

True Influence releases InsightBASE, a tool for finding and engaging with customers at the top of the funnel

Act-On predicts data-based engagement

Act-On predicts data-based engagement

By

New Act-On CEO Andy MacMillan talks about using predictive data to optimize customer engagement

3 Pitfalls That Can Ruin Marketing and IT's Collaboration

Disparities in expectations, KPIs, and skills can leave the two departments misaligned.

Five Minutes With:  David Shulman, CEO of Organic

Five Minutes With: David Shulman, CEO of Organic

By

David Shulman of digital agency Organic Inc talks about advising clients on marketing tech

The Marketing Cloud wars—revisited

By

In the battle for industry dominance, five marketing cloud platform behemoths still lead the field

Boomtrain: beyond segmentation

Boomtrain: beyond segmentation

By

Boomtrain says machine learning-driven marketing intelligence means an end to audience segmentation

Five Minutes With:  Derek Edwards, CEO of Amplero

Five Minutes With: Derek Edwards, CEO of Amplero

By

Derek Edwards argues that machine learning is the key to fast, effective campaign optimization

Black Friday Buzz

Here's how Direct Marketing News previewed Black Friday earlier this week. How's it working out?

Are the robots coming to get us?

Are the robots coming to get us?

By

Marketing tech is ever more deeply involved in machine learning: but does it present an existential threat?

Five Minutes With:  Alicia Tillman, CMO of Ariba

Five Minutes With: Alicia Tillman, CMO of Ariba

By

Alicia Tillman talks about the global challenge of connecting sellers with buyers, and her own marketing tech needs

Splice Machine puts B2C customer data on steroids

Splice Machine puts B2C customer data on steroids

By

Splice Machine faces up to the challenge of managing terabytes of consumer data in real time

Splice Machine puts B2C customer data on steroids

Splice Machine puts B2C customer data on steroids

By

Splice Machine faces up to the challenge of managing terabytes of consumer data in real time

Revjet takes off

Revjet takes off

By

RevJet brings marketing technology to ad creatives

Revjet takes off

Revjet takes off

By

RevJet brings marketing technology to ad creatives

Five Minutes With: Julie Ginches, CMO at Kahuna

Five Minutes With: Julie Ginches, CMO at Kahuna

By

Julie Ginches of Kahuna talks communication automation and other marketing tech challenges

Five Minutes With: Julie Ginches, CMO at Kahuna

Five Minutes With: Julie Ginches, CMO at Kahuna

By

Julie Ginches of Kahuna talks communication automation and other marketing tech challenges

Updating partner marketing with Performance Horizon

Updating partner marketing with Performance Horizon

By

Performance Horizon is bringing automation to the digital partner marketing space

Newsletters

The Hub Podcast


Sign up for our podcast on iTunes here or Stitcher here.