Marketing tech is still growing, but for better or worse sales tech is ready for its close-up
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
Some recent coverage of the marketing automation vendor, acquired today by Vista Equity
Aligning the marketing and sales journeys via Salesforce integration
In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.
No ABM strategy can succeed without the right data
Using a variety of marketing techniques is important
The qualifications, skills, and behaviors the marketers of the future need.
Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured
Blueshift is another player in the audience segmentation/personalized marketing space
Rebranding itself as Thunder, the creative content management platform throws down a challenge to Adobe
Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution
At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C
Linking price quotes to CRM opens new personalization opportunities
For most marketers, personalization is the cure for ineffective content.
Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology
YesPath automates the identification and nurturing of leads, including "dark funnel" visitors
Giles House talks about how automation can help sales teams, and respond to an IoT environment
Integrate executes data to optimize spend on outbound marketing
The technology's performance earns rave reviews from a majority of marketers.
CabinetM announces a free online tool for configuring marketing tech stack combinations
The playing field has changed, and marketing automation is now a necessary tool
iMagine-It-Tech offers one way for marketers to work seamlessly with developer teams in creating innovative products
On Iterable, the automated marketer, and avoiding message overkill
Tom Belle of Gage says quick and easy marketing tech solutions don't always work
Onerous digital tasks like data processing, and even running marketing campaigns, can be assigned to robots
It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.
Adobe's Mathieu Hannouz explains the importance of bringing marketing, IT and data analysts together in support of business objectives
The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.
Developments in ReadyTalk's marketing automation integrations break down siloes between webinars and lead nurturing