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Choosing a Deep Link Strategy for an App

Choosing a Deep Link Strategy for an App

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Deep linking plays a key role in the digital customer journey

How to manage the changing social ad landscape

How to manage the changing social ad landscape

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How to mix social ads with paid search for the best results

Google launches marketing cloud offensive

Google launches marketing cloud offensive

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Casting Google Analytics 360 Suite as a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers, means Google is entering the marketing cloud wars

Google amps up mobile load speeds

Google amps up mobile load speeds

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Faster mobile page loads help marketers deliver a positive content experience

Infographic: Big SEO Changes in 2016

Infographic: Big SEO Changes in 2016

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Search is always changing, and 2016 looks like it will be a watershed year

The Hub Podcast: My Radio is Talking to Me

The Hub Podcast: My Radio is Talking to Me

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Marketing opportunities with the Internet of Things, at marketing awards coming up soon from The Hub and Direct Marketing News

Cinemagraphs: a picture sells a thousand words

Cinemagraphs: a picture sells a thousand words

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Gallereplay explores the valuable territory between images and video

Data and "tech trust" are changing the automotive industry

Data and "tech trust" are changing the automotive industry

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Ford's data announcement at CES and Volkswagen's emission-gate issue highlight two things automakers must leverage in an IoT world: data and trust

Holiday Brains Trust 2: 2015's strategic developments

Holiday Brains Trust 2: 2015's strategic developments

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Our panel of experts looks back at exciting 2015 developments in marketing technology strategies

The Hub Podcast: A time and place

The Hub Podcast: A time and place

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Keith and Kim discuss Kim's recently published article Spacecurve: from Platial to Spatial and the limits of behavioral targeting, as well as Google's latest video numbers and predictions about mobile phones.

The Hub Podcast: larger forces at work

The Hub Podcast: larger forces at work

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Keith and Kim discuss how digital giants like Facebook, Apple and Google shift the marketing landscape

Half your digital ads are never seen, says Google

Half your digital ads are never seen, says Google

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A not-so-encouraging report about digital advertising reach.

Half your digital ads are never seen, says Google

Half your digital ads are never seen, says Google

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A not-so-encouraging report about digital advertising reach.

Did Lysol exploit an epidemic by buying the top Google search result for "Ebola"

Did Lysol exploit an epidemic by buying the top Google search result for "Ebola"

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A curious use of search engine marketing.

Despite competition from Adobe, Google Analytics is still the most widely used web analytics tool

Despite competition from Adobe, Google Analytics is still the most widely used web analytics tool

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Google Analytics tops the rankings across enterprise, midsize and small companies.

Why Facebook poses a far bigger threat to Google than Amazon

Why Facebook poses a far bigger threat to Google than Amazon

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Facebook emerges as the real challenger to Google's ad dominance

Marketers fume as Google removes the Exact Match feature for AdWords

Marketers fume as Google removes the Exact Match feature for AdWords

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Search marketers fume over a change made to Exact Match.

YouTube acquires Directr, a video making app for small businesses

YouTube acquires Directr, a video making app for small businesses

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YouTube has a new tool for small time advertisers.

Google Shopping now features ratings for its product ads

Google Shopping now features ratings for its product ads

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Combines crowdsourced ratings with product displays.

Google Shopping now features ratings for its product ads

Google Shopping now features ratings for its product ads

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Combines crowdsourced ratings with product displays.

A Washington, D.C restaurant is suing Google for messing up its listing and killing its business

A Washington, D.C restaurant is suing Google for messing up its listing and killing its business

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The dangers of not updating your own Google+ profile.

A Washington, D.C restaurant is suing Google for messing up its listing and killing its business

A Washington, D.C restaurant is suing Google for messing up its listing and killing its business

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The dangers of not updating your own Google+ profile.

Watch out Google! Facebook just acquired programmatic video advertising platform LiveRail

Watch out Google! Facebook just acquired programmatic video advertising platform LiveRail

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Facebook buys the third biggest video ad seller.

Google acquires video advertising platform mDialog

Google acquires video advertising platform mDialog

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Adds video advertising to its DoubleClick service.

Infographic: How to improve engagement on Google+

Infographic: How to improve engagement on Google+

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Tips for getting more out of Google's social media platform.

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