Customer Experience Management
AgilOne uses artificial intelligence to enhance its predictive marketing analytics proffer
Dr Robert Dale explains use cases for natural language generation, including targeted ad campaigns
Marketers have access to more data than ever, but the work continues to get the most out it.
A major airline--and let's blame my smartphone too--fails the seamless customer experience test
Helpshift brings customer relationships inside the app experience
A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.
Jamie Anderson of SAP hybris looks at connecting technologies and connecting with customers
As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.
The need for personalized content delivered over to the right channels is clear
Kim attends Influitive's B2B Customer Engagement Leadership event in New York, and talks to VP of Marketing Jim Williams about engaging with advocates and flipping the marketing funnel
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
The agile email vendor is taking a customer-centric view of content
A marketer's guide to combating conversion killers
Stacey Bishop explains how marketing needs to change
Our US readers might consider devoting some of the long weekend to catching up on some longform reading
Scott Anderson predicts the year of context marketing
Brands should take inspiration from the success of digital marketing strategies in US presidential elections
Love and money can go together for marketers with the right tools
The 5 biggest challenges facing marketing technology vendors--and their customers
Layout from Instagram will give brands an opportunity to create richer content on the platform
Trustpilot provides a global online open-review community for e-commerce businesses
Saleforce will help marketers anticipate customers' content needs with Predictive Decisions
A look at the tools and strategies Ancestry.com used to optimize its website and get more business.
HP will sell Oracle's products along with its own advisory services.
New content engagement tools from AddThis.
Is digital finally outperforming in-store?
The web optimization platform also has a new pricing structure.
What drives each type of customer, and how to reach them.
Optimize your landing page with these stats.
Gartner announces its leaders in web content management