Customer Experience Management

Liferay: a single view for enterprise data

Liferay: a single view for enterprise data

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Liferay's new DXP aims at putting user data in one, useful place

Customer intimacy in a software economy

Customer intimacy in a software economy

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Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

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Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology

Most Innovative Customer Experience Management Platform: Influitive

Most Innovative Customer Experience Management Platform: Influitive

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Influitive got the nod for innovations in customer experience at the Marketing & Technology Innovation Awards.

Cartoon: Eat Your Greens

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These ads are paying for your pizza

Jetlore enriches customer profiles with passive data

Jetlore enriches customer profiles with passive data

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Going beyond an Amazon-style recommendation algorithm, Jetlore looks at what consumers don't purchase, and what they don't do on websites, to build richer personalization

Cartoon: Monetization, 2016 Style

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Everything's free if you want it to be

Meet the Marketer: Jeff Ernst, CEO of Smync

Meet the Marketer: Jeff Ernst, CEO of Smync

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Jeff Ernst reflects on the power of word of mouth

Five Minutes With: Phil Harris, CEO of Geofeedia

Five Minutes With: Phil Harris, CEO of Geofeedia

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These days, location is half the battle when it comes to getting the right message to the right customer at the right time

Cartoon: Hitting the Target

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Personalization can rub the wrong way

Trend spotting for fun and profit

Trend spotting for fun and profit

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Data needs the context which "insight communities" can provide

Five Minutes With: Darren Hill, CEO of WebLinc

Five Minutes With: Darren Hill, CEO of WebLinc

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Darren Hill talks about the challenges of helping retailers meet customers' soaring expectations

Physical or digital is a false distinction

Physical or digital is a false distinction

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The rumors about Amazon's brick and mortar plans tell us how the physical and digital are coming together

Iterating Marketing or Irritating Marketing?

Iterating Marketing or Irritating Marketing?

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On Iterable, the automated marketer, and avoiding message overkill

Oracle: marketing is just one part of CX

Oracle: marketing is just one part of CX

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One take-away from Oracle CloudWorld in New York today: marketing is just one aspect of the customer experience

Hub bookshelf: Competencies for the platform marketer

Hub bookshelf: Competencies for the platform marketer

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Merkle outlines the competencies successful platform marketers need to master

Holiday Brains Trust 4: Advice for 2016

Holiday Brains Trust 4: Advice for 2016

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Our panel offers tips to companies still planning their marketing technology strategy

Holiday Brains Trust 1: 2015's technology developments

Holiday Brains Trust 1: 2015's technology developments

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Our panel of experts looks back at exciting 2015 developments in marketing technology.

Infographic: Saving Christmas

Infographic: Saving Christmas

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Retention Science has a timely warning for the 2015 holiday season

InsightBASE: engaging with the customer first

InsightBASE: engaging with the customer first

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True Influence releases InsightBASE, a tool for finding and engaging with customers at the top of the funnel

Epsilon: Respect for the data

Epsilon: Respect for the data

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Epsilon bundles software and technology with a range of marketing services; but everything starts with the data

Act-On predicts data-based engagement

Act-On predicts data-based engagement

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New Act-On CEO Andy MacMillan talks about using predictive data to optimize customer engagement

The Marketing Cloud wars—revisited

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In the battle for industry dominance, five marketing cloud platform behemoths still lead the field

The Hub Podcast: What the Customer Really Wants

The Hub Podcast: What the Customer Really Wants

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Joakim Holmquist of Episerver joins Kim to talk about elections, digital marketing, and what really makes a good customer experience

Boomtrain: beyond segmentation

Boomtrain: beyond segmentation

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Boomtrain says machine learning-driven marketing intelligence means an end to audience segmentation

Infographic: Giving Thanks for Data-Driven Marketing

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Data sources, data cleaning and data success--illustrated

Customer Insight Is DeWALT's Power Tool

From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Salesforce cloud gets more predictive

Salesforce cloud gets more predictive

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Salesforce announces tools to predict and optimize the customer journey

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