Customer Experience Management

AgilOne's future intelligence

AgilOne's future intelligence

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AgilOne uses artificial intelligence to enhance its predictive marketing analytics proffer

Arria NLG: data in, language out

Arria NLG: data in, language out

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Dr Robert Dale explains use cases for natural language generation, including targeted ad campaigns

How an Abundance of Data is Changing Segmenting

Marketers have access to more data than ever, but the work continues to get the most out it.

Seamless Customer Experience Fail

Seamless Customer Experience Fail

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A major airline--and let's blame my smartphone too--fails the seamless customer experience test

Helpshift keeps CRM in-app

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Helpshift brings customer relationships inside the app experience

In-Store Technology and Consumer Preferences

A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.

Five Minutes With: Jamie Anderson, SVP of Marketing, SAP hybris

Five Minutes With: Jamie Anderson, SVP of Marketing, SAP hybris

Jamie Anderson of SAP hybris looks at connecting technologies and connecting with customers

The Unforeseen Consequence of Predictive Analytics

As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.

Poor content strategy wastes leads

Poor content strategy wastes leads

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The need for personalized content delivered over to the right channels is clear

Podcast: Jim Williams of Influitive

Podcast: Jim Williams of Influitive

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Kim attends Influitive's B2B Customer Engagement Leadership event in New York, and talks to VP of Marketing Jim Williams about engaging with advocates and flipping the marketing funnel

Which Is Sexier, Data or Customer Experience?

Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

Movable Ink is looking at the next level

Movable Ink is looking at the next level

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The agile email vendor is taking a customer-centric view of content

Infographic: 5 conversion killers and how to beat them

Infographic: 5 conversion killers and how to beat them

A marketer's guide to combating conversion killers

Five Minutes With: Stacey Bishop, Partner at Scale Venture Partners

Five Minutes With: Stacey Bishop, Partner at Scale Venture Partners

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Stacey Bishop explains how marketing needs to change

5 marketing tech articles for holiday reading

5 marketing tech articles for holiday reading

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Our US readers might consider devoting some of the long weekend to catching up on some longform reading

Five minutes with: Scott Anderson, CMO of Sitecore

Five minutes with: Scott Anderson, CMO of Sitecore

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Scott Anderson predicts the year of context marketing

Digital electioneering should inspire, says EPiServer

Digital electioneering should inspire, says EPiServer

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Brands should take inspiration from the success of digital marketing strategies in US presidential elections

Love thy customer, CMOs agree

Love thy customer, CMOs agree

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Love and money can go together for marketers with the right tools

5 Top Marketing Technology Challenges

5 Top Marketing Technology Challenges

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The 5 biggest challenges facing marketing technology vendors--and their customers

Instagram Layout is richer for brands

Instagram Layout is richer for brands

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Layout from Instagram will give brands an opportunity to create richer content on the platform

Gather, monitor, and respond to online consumer reviews with Trustpilot

Gather, monitor, and respond to online consumer reviews with Trustpilot

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Trustpilot provides a global online open-review community for e-commerce businesses

Salesforce to add predictive edge to marketing cloud

Salesforce to add predictive edge to marketing cloud

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Saleforce will help marketers anticipate customers' content needs with Predictive Decisions

How Ancestry.com used website testing to boost site conversions

How Ancestry.com used website testing to boost site conversions

A look at the tools and strategies Ancestry.com used to optimize its website and get more business.

HP is partnering with Oracle to provide digital experience solutions to enterprise clients

HP is partnering with Oracle to provide digital experience solutions to enterprise clients

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HP will sell Oracle's products along with its own advisory services.

Infographic: Black Friday vs. Cyber Monday: Which one's bigger?

Infographic: Black Friday vs. Cyber Monday: Which one's bigger?

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Is digital finally outperforming in-store?

Optimizely now offers A/B testing for mobile apps

Optimizely now offers A/B testing for mobile apps

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The web optimization platform also has a new pricing structure.

Infographic: How to influence purchasing decisions

Infographic: How to influence purchasing decisions

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What drives each type of customer, and how to reach them.

Infographic: How to calculate the ROI of a landing page using Google analytics

Infographic: How to calculate the ROI of a landing page using Google analytics

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Optimize your landing page with these stats.

Adobe, Sitecore top rankings in Gartner's Magic Quadrant for web content management

Adobe, Sitecore top rankings in Gartner's Magic Quadrant for web content management

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Gartner announces its leaders in web content management

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