Customer Experience Management
Liferay's new DXP aims at putting user data in one, useful place
Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.
Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology
Influitive got the nod for innovations in customer experience at the Marketing & Technology Innovation Awards.
These ads are paying for your pizza
Going beyond an Amazon-style recommendation algorithm, Jetlore looks at what consumers don't purchase, and what they don't do on websites, to build richer personalization
Everything's free if you want it to be
Jeff Ernst reflects on the power of word of mouth
These days, location is half the battle when it comes to getting the right message to the right customer at the right time
Personalization can rub the wrong way
Data needs the context which "insight communities" can provide
Darren Hill talks about the challenges of helping retailers meet customers' soaring expectations
The rumors about Amazon's brick and mortar plans tell us how the physical and digital are coming together
On Iterable, the automated marketer, and avoiding message overkill
One take-away from Oracle CloudWorld in New York today: marketing is just one aspect of the customer experience
Merkle outlines the competencies successful platform marketers need to master
Our panel offers tips to companies still planning their marketing technology strategy
Our panel of experts looks back at exciting 2015 developments in marketing technology.
Retention Science has a timely warning for the 2015 holiday season
True Influence releases InsightBASE, a tool for finding and engaging with customers at the top of the funnel
Epsilon bundles software and technology with a range of marketing services; but everything starts with the data
New Act-On CEO Andy MacMillan talks about using predictive data to optimize customer engagement
In the battle for industry dominance, five marketing cloud platform behemoths still lead the field
Joakim Holmquist of Episerver joins Kim to talk about elections, digital marketing, and what really makes a good customer experience
Boomtrain says machine learning-driven marketing intelligence means an end to audience segmentation
Data sources, data cleaning and data success--illustrated
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.
Salesforce announces tools to predict and optimize the customer journey