Customer Experience Management

Cartoon: Hitting the Target

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Personalization can rub the wrong way

Trend spotting for fun and profit

Trend spotting for fun and profit

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Data needs the context which "insight communities" can provide

Five Minutes With: Darren Hill, CEO of WebLinc

Five Minutes With: Darren Hill, CEO of WebLinc

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Darren Hill talks about the challenges of helping retailers meet customers' soaring expectations

Physical or digital is a false distinction

Physical or digital is a false distinction

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The rumors about Amazon's brick and mortar plans tell us how the physical and digital are coming together

Iterating Marketing or Irritating Marketing?

Iterating Marketing or Irritating Marketing?

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On Iterable, the automated marketer, and avoiding message overkill

Oracle: marketing is just one part of CX

Oracle: marketing is just one part of CX

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One take-away from Oracle CloudWorld in New York today: marketing is just one aspect of the customer experience

Hub bookshelf: Competencies for the platform marketer

Hub bookshelf: Competencies for the platform marketer

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Merkle outlines the competencies successful platform marketers need to master

Holiday Brains Trust 4: Advice for 2016

Holiday Brains Trust 4: Advice for 2016

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Our panel offers tips to companies still planning their marketing technology strategy

Holiday Brains Trust 1: 2015's technology developments

Holiday Brains Trust 1: 2015's technology developments

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Our panel of experts looks back at exciting 2015 developments in marketing technology.

Infographic: Saving Christmas

Infographic: Saving Christmas

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Retention Science has a timely warning for the 2015 holiday season

InsightBASE: engaging with the customer first

InsightBASE: engaging with the customer first

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True Influence releases InsightBASE, a tool for finding and engaging with customers at the top of the funnel

Epsilon: Respect for the data

Epsilon: Respect for the data

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Epsilon bundles software and technology with a range of marketing services; but everything starts with the data

Act-On predicts data-based engagement

Act-On predicts data-based engagement

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New Act-On CEO Andy MacMillan talks about using predictive data to optimize customer engagement

The Marketing Cloud wars—revisited

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In the battle for industry dominance, five marketing cloud platform behemoths still lead the field

The Hub Podcast: What the Customer Really Wants

The Hub Podcast: What the Customer Really Wants

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Joakim Holmquist of Episerver joins Kim to talk about elections, digital marketing, and what really makes a good customer experience

Boomtrain: beyond segmentation

Boomtrain: beyond segmentation

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Boomtrain says machine learning-driven marketing intelligence means an end to audience segmentation

Infographic: Giving Thanks for Data-Driven Marketing

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Data sources, data cleaning and data success--illustrated

Customer Insight Is DeWALT's Power Tool

From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Salesforce cloud gets more predictive

Salesforce cloud gets more predictive

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Salesforce announces tools to predict and optimize the customer journey

Five Minutes With: Dominique LeBlond, SVP of Product Management, SDL

Five Minutes With: Dominique LeBlond, SVP of Product Management, SDL

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Dominique LeBlond on the challenges of providing consistent and relevant digital experiences across boundaries

The Hub Podcast: Creative is Playing Catch-Up

The Hub Podcast: Creative is Playing Catch-Up

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Kim looks at the problem creative has keeping up with the demands of big data-driven customer journeys

Salesforce Integrates With Gmail to Improve B2B Intelligence

A new linkage involving Pardot and Engage looks to insert salespeople into the buying process earlier.

Infographic: the customer identity landscape, Q3 2015

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Gigya's quarterly survey shows social login use climbing steadily

RadiumOne reads prospects' minds in real time

RadiumOne reads prospects' minds in real time

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Putting turmoil behind it, RadiumOne focuses on programmatic and predictive

Oracle fine tunes the customer experience

Oracle fine tunes the customer experience

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Oracle Marketing Cloud announces innovations directed at improving the customer experience

Building a customer relationship, one click at a time

Building a customer relationship, one click at a time

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BlueConic uses algorithms to refine profile-based, personalized targeting

Five Minutes with James Green, CEO of Magnetic

Five Minutes with James Green, CEO of Magnetic

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James Green looks at bridging the gap between consumer expectations and marketing realities

HIRO: personalizing video, targeting ads

HIRO: personalizing video, targeting ads

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HIRO applies a programmatic approach both to distribution of video content and monetization of video ads

Zendesk predicts customer service outcomes

Zendesk predicts customer service outcomes

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Zendesk's Satisfaction Prediction feature tells you how the call is going, in real time

Putting a user-friendly front-end on Statistics

Putting a user-friendly front-end on Statistics

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Optimizely has solutions to personalize optimization

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