Customer Experience Management

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Cartoon: The Peasants are...Expressing Sentiment

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Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).

How Programmatic Strategies Bring Campaign Success

How Programmatic Strategies Bring Campaign Success

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Programmatic tactics are essential in making campaigns centered on IoT device successful. Learn how these tactics can be best organized with analytics

Tag, You're It

Tag, You're It

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Cloud-based tag management helps track website experiences

Virtual Assistants Acting Naturally

Virtual Assistants Acting Naturally

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TouchCommerce is leveraging natural language processing to create more intelligent chatbots

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

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Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

The Changing Face of Email Marketing

The Changing Face of Email Marketing

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Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

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A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

Cartoon: The Human Recommendation Engine

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Your server today is a walking algorithm

Follow Data, Find Customer

Follow Data, Find Customer

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YouAppi is a matchmaker when it comes to mobile messages and the right recipients

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

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Location marketing breaks down the barriers between digital and "real" world customer journeys.

Translating Your Marketing Beyond the Olympics

Translating Your Marketing Beyond the Olympics

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Brand globalization means anticipating the needs of a global market

Zebra knows it all, now

Zebra knows it all, now

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Real time, IoT-based enterprise tracking supports the supply chain and improves customer experience

A Survival Guide for Tomorrow's Marketer

The qualifications, skills, and behaviors the marketers of the future need.

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

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Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured

CNX16 Diary (3): The party's over

CNX16 Diary (3): The party's over

Some last thoughts from Salesforce Connections

CNX16 diary (2): Are you experienced?

CNX16 diary (2): Are you experienced?

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Is the customer experience really something a business can sell--or is it just window-dressing on old-school hustle?

CNX16 diary: Scott McCorkle retweeted me

CNX16 diary: Scott McCorkle retweeted me

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Find out which product Scott McCorkle thinks is the most important in all digital marketing

Lightning strikes the marketing cloud

Lightning strikes the marketing cloud

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Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products

Outfront says "Watch these spaces"

Outfront says "Watch these spaces"

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Outfront is bringing networked, interactive ad displays to prime locations--and first to Columbus Circle, NYC

Liferay: a single view for enterprise data

Liferay: a single view for enterprise data

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Liferay's new DXP aims at putting user data in one, useful place

Customer intimacy in a software economy

Customer intimacy in a software economy

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Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

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Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology

Most Innovative Customer Experience Management Platform: Influitive

Most Innovative Customer Experience Management Platform: Influitive

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Influitive got the nod for innovations in customer experience at the Marketing & Technology Innovation Awards.

Cartoon: Eat Your Greens

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These ads are paying for your pizza

Jetlore enriches customer profiles with passive data

Jetlore enriches customer profiles with passive data

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Going beyond an Amazon-style recommendation algorithm, Jetlore looks at what consumers don't purchase, and what they don't do on websites, to build richer personalization

Cartoon: Monetization, 2016 Style

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Everything's free if you want it to be

Meet the Marketer: Jeff Ernst, CEO of Smync

Meet the Marketer: Jeff Ernst, CEO of Smync

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Jeff Ernst reflects on the power of word of mouth

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