Customer Experience Management
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization
Your server today is a walking algorithm
YouAppi is a matchmaker when it comes to mobile messages and the right recipients
Location marketing breaks down the barriers between digital and "real" world customer journeys.
Brand globalization means anticipating the needs of a global market
Real time, IoT-based enterprise tracking supports the supply chain and improves customer experience
The qualifications, skills, and behaviors the marketers of the future need.
Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured
Some last thoughts from Salesforce Connections
Is the customer experience really something a business can sell--or is it just window-dressing on old-school hustle?
Find out which product Scott McCorkle thinks is the most important in all digital marketing
Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products
Outfront is bringing networked, interactive ad displays to prime locations--and first to Columbus Circle, NYC
Liferay's new DXP aims at putting user data in one, useful place
Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.
Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology
Influitive got the nod for innovations in customer experience at the Marketing & Technology Innovation Awards.
These ads are paying for your pizza
Going beyond an Amazon-style recommendation algorithm, Jetlore looks at what consumers don't purchase, and what they don't do on websites, to build richer personalization
Everything's free if you want it to be
Jeff Ernst reflects on the power of word of mouth
These days, location is half the battle when it comes to getting the right message to the right customer at the right time
Personalization can rub the wrong way
Data needs the context which "insight communities" can provide
Darren Hill talks about the challenges of helping retailers meet customers' soaring expectations
The rumors about Amazon's brick and mortar plans tell us how the physical and digital are coming together
On Iterable, the automated marketer, and avoiding message overkill