Customer Experience Management

Five minutes with: Scott Anderson, CMO of Sitecore

Five minutes with: Scott Anderson, CMO of Sitecore

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Scott Anderson predicts the year of context marketing

Digital electioneering should inspire, says EPiServer

Digital electioneering should inspire, says EPiServer

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Brands should take inspiration from the success of digital marketing strategies in US presidential elections

Love thy customer, CMOs agree

Love thy customer, CMOs agree

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Love and money can go together for marketers with the right tools

5 Top Marketing Technology Challenges

5 Top Marketing Technology Challenges

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The 5 biggest challenges facing marketing technology vendors--and their customers

Instagram Layout is richer for brands

Instagram Layout is richer for brands

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Layout from Instagram will give brands an opportunity to create richer content on the platform

Gather, monitor, and respond to online consumer reviews with Trustpilot

Gather, monitor, and respond to online consumer reviews with Trustpilot

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Trustpilot provides a global online open-review community for e-commerce businesses

Salesforce to add predictive edge to marketing cloud

Salesforce to add predictive edge to marketing cloud

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Saleforce will help marketers anticipate customers' content needs with Predictive Decisions

How Ancestry.com used website testing to boost site conversions

How Ancestry.com used website testing to boost site conversions

A look at the tools and strategies Ancestry.com used to optimize its website and get more business.

HP is partnering with Oracle to provide digital experience solutions to enterprise clients

HP is partnering with Oracle to provide digital experience solutions to enterprise clients

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HP will sell Oracle's products along with its own advisory services.

Infographic: Black Friday vs. Cyber Monday: Which one's bigger?

Infographic: Black Friday vs. Cyber Monday: Which one's bigger?

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Is digital finally outperforming in-store?

Optimizely now offers A/B testing for mobile apps

Optimizely now offers A/B testing for mobile apps

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The web optimization platform also has a new pricing structure.

Infographic: How to influence purchasing decisions

Infographic: How to influence purchasing decisions

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What drives each type of customer, and how to reach them.

Infographic: How to calculate the ROI of a landing page using Google analytics

Infographic: How to calculate the ROI of a landing page using Google analytics

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Optimize your landing page with these stats.

Adobe, Sitecore top rankings in Gartner's Magic Quadrant for web content management

Adobe, Sitecore top rankings in Gartner's Magic Quadrant for web content management

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Gartner announces its leaders in web content management

Optimizely, Hubspot and Marketo are the most widely used marketing tools among enterprise companies

Optimizely, Hubspot and Marketo are the most widely used marketing tools among enterprise companies

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A Venturebeat survey identifies the top marketing platforms in each segment.

Here are TrustRadius' top rated platforms for A/B testing and web optimization

Here are TrustRadius' top rated platforms for A/B testing and web optimization

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Monetate and Optimizely lead the ratings from TrustRadius.

Infographic: Essential tips for building a better website

Infographic: Essential tips for building a better website

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Web design basics that get overlooked.

How conferencing service ReadyTalk got smart about delivering content and tripled its open rates

How conferencing service ReadyTalk got smart about delivering content and tripled its open rates

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A look at how ReadyTalk cleaned up its content clutter and delivery

How much more valuable is a website follower than a visitor?

How much more valuable is a website follower than a visitor?

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A few stats on why you need followers for your website.

How Dun and Bradstreet doubled click-throughs for its website and sent engagement rates soaring

How Dun and Bradstreet doubled click-throughs for its website and sent engagement rates soaring

Inside Dun and Bradstreet's campaign to improve its digital experience.

Despite competition from Adobe, Google Analytics is still the most widely used web analytics tool

Despite competition from Adobe, Google Analytics is still the most widely used web analytics tool

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Google Analytics tops the rankings across enterprise, midsize and small companies.

How to enrich your website using these little semantic tweaks

How to enrich your website using these little semantic tweaks

It's important to sweat the small stuff when it comes to your website.

Infographic: The best tips for using your website to convert customers

Infographic: The best tips for using your website to convert customers

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The essential guide to conversion rate optimization.

Companies are spending more on web optimization tools, despite lack of tech skills

Companies are spending more on web optimization tools, despite lack of tech skills

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Survey results for web optimization tools usage.

Infographic: How to run a successful A/B test on your landing page

Infographic: How to run a successful A/B test on your landing page

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Your first step towards website optimization.

Web optimization platform Monetate releases a budget version for SMB marketers

Web optimization platform Monetate releases a budget version for SMB marketers

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New testing and targeting platform launched for non-enterprise marketers.

Infographic: 5 data-backed reasons why good website design is so important

Infographic: 5 data-backed reasons why good website design is so important

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Stats and figures to support your investment.

What you need to know about how people scroll

What you need to know about how people scroll

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A new content engagement study by AddThis provides insights on scrolling behavior.

Infographic: 5 ways to capture customers using your "About" page

Infographic: 5 ways to capture customers using your "About" page

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Don't neglect this part of your website.

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