Customer Experience Management

Adobe beats out IBM, Oracle and Salesforce marketing clouds in latest Forrester report

Adobe beats out IBM, Oracle and Salesforce marketing clouds in latest Forrester report

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Forrester ranks vendors in its latest report on digital experience.

Adobe Target Premium launches with predictive targeting and analytics capabilities

Adobe Target Premium launches with predictive targeting and analytics capabilities

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Adobe introduces a premium version of it's web optimization tool.

Website optimization platform Optimizely acquires machine learning startup Synference

Website optimization platform Optimizely acquires machine learning startup Synference

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Will provide smarter A/B testing abilities for websites.

The new challenge: How to engage the digital consumer in a multi-device world

The new challenge: How to engage the digital consumer in a multi-device world

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The new obstacles for marketers dealing with multiple digital channels.

Sitecore partners with ADAM software to provide high-end digital asset management to enterprise customers

Sitecore partners with ADAM software to provide high-end digital asset management to enterprise customers

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Customer experience manager Sitecore announces a new integration.

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