Customer Experience Management
Data sources, data cleaning and data success--illustrated
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.
Salesforce announces tools to predict and optimize the customer journey
Dominique LeBlond on the challenges of providing consistent and relevant digital experiences across boundaries
Kim looks at the problem creative has keeping up with the demands of big data-driven customer journeys
A new linkage involving Pardot and Engage looks to insert salespeople into the buying process earlier.
Gigya's quarterly survey shows social login use climbing steadily
Putting turmoil behind it, RadiumOne focuses on programmatic and predictive
Oracle Marketing Cloud announces innovations directed at improving the customer experience
BlueConic uses algorithms to refine profile-based, personalized targeting
James Green looks at bridging the gap between consumer expectations and marketing realities
HIRO applies a programmatic approach both to distribution of video content and monetization of video ads
Zendesk's Satisfaction Prediction feature tells you how the call is going, in real time
Optimizely has solutions to personalize optimization
Content creation and management were on a lot of minds at Dreamforce
Formstack is making form-derived data actionable for marketers
AgilOne uses artificial intelligence to enhance its predictive marketing analytics proffer
Dr Robert Dale explains use cases for natural language generation, including targeted ad campaigns
Marketers have access to more data than ever, but the work continues to get the most out it.
A major airline--and let's blame my smartphone too--fails the seamless customer experience test
Helpshift brings customer relationships inside the app experience
A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.
Jamie Anderson of SAP hybris looks at connecting technologies and connecting with customers
As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.
The need for personalized content delivered over to the right channels is clear
Kim attends Influitive's B2B Customer Engagement Leadership event in New York, and talks to VP of Marketing Jim Williams about engaging with advocates and flipping the marketing funnel
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
The agile email vendor is taking a customer-centric view of content
A marketer's guide to combating conversion killers
Stacey Bishop explains how marketing needs to change