The need for personalized content delivered over to the right channels is clear
One year in, Experian talks about the evolution of its marketing suite
Vince Mifsud on the challenge of content marketing to a dynamic audience
Scott Anderson predicts the year of context marketing
Uncertainty about how to find digital asset managers reflects wider disruption in marketing tech staffing
Yasha Spong talks about the challenges and opportunities of scaling in-image ad capabilities
The 5 biggest challenges facing marketing technology vendors--and their customers
How Microsoft built a DAM system from the ground up
Act-On Data Studio goes beyond dashboards and reports to drill deep into data
Visibility into the performance of every iteration of content is a vital part of DAM
Verizon is well-positioned to become a publisher, but not necessarily of AOL's content
Oracle announces new solutions and increased integration for its marketing cloud
Speakers at ClickZ New York emphasized the importance--and the difficulty--of effective content marketing
Content marketing platform Keywee raises $9.1 million in a financing round
Saleforce will help marketers anticipate customers' content needs with Predictive Decisions
It's not easy, but it is possible
MediaNest is a video marketing platform.
Offers opportunity for extension of native advertising campaigns
Quick - everyone update their Power Point presentations
Facebook video is going to be even bigger this year.
How the next generation of social networks fared in 2014
Omar & Keith discuss Black Friday, the recent Meet the Marketer profile on Salesforce's Michael Lazerow, Verizon's failed content marketing play Sugarstring, Facebook's emotional experiment and, of course, Rolling Stone's inclusion U2's spam-album in its Best of the Year list.
New content engagement tools from AddThis.
Video marketing platform Vidyard collaborates with Act-On Software.
Video content strategies for next year.
Stats on why you need to invest in blogger outreach.
11 ways to make sure Google finds your content.
A Kapost employee speaks up.
A portrait of what today's content marketer needs to be.
Content is king, but it sure isn't free.