Content Marketing

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

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Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

How to Plan Content Using Google Analytics Reports

How to Plan Content Using Google Analytics Reports

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Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

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Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Video Marketing: From Rhythm to Algorithm

Video Marketing: From Rhythm to Algorithm

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Seerflix sees marketing videos as a form of flexible cinema

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

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Mark Bornstein says the future is about conversations, not clicks

Cartoon: The Pull of Inbound Marketing

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Content or just plain old treats?

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

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A new solution eases the strain of coming up with new content concepts

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

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A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

Bumps in the B2B digital road

Bumps in the B2B digital road

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A new report shows B2B companies becoming accustomed to the importance of digital, while still wrestling with challenges

Infographic: Is Personalized Content Just What the Doctor Ordered?

For most marketers, personalization is the cure for ineffective content.

YesPath shines a light on the dark funnel

YesPath shines a light on the dark funnel

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YesPath automates the identification and nurturing of leads, including "dark funnel" visitors

Casting marketing to the right screen

Casting marketing to the right screen

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A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies

Get on the Rightside of the dot

Get on the Rightside of the dot

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Rightside is highlighting digital marketing opportunities created by the personalization of the Internet

Five Minutes With: Phil Harris, CEO of Geofeedia

Five Minutes With: Phil Harris, CEO of Geofeedia

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These days, location is half the battle when it comes to getting the right message to the right customer at the right time

Echorank chases virality

Echorank chases virality

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Using content to drive behavior and conversions beyond your immediate social network

Five Minutes With:  Kohl Norville, Content Director at Motive Made Studios

Five Minutes With: Kohl Norville, Content Director at Motive Made Studios

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Kohl Norville on the importance of keeping content natural, honest and real

Boomtrain: beyond segmentation

Boomtrain: beyond segmentation

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Boomtrain says machine learning-driven marketing intelligence means an end to audience segmentation

4 Ways to Improve the Effectiveness of Your Content Marketing

4 Ways to Improve the Effectiveness of Your Content Marketing

Join ProofHQ and The Hub for a webinar that explores how implementing strategies and processes in the areas of marketing operations, collaboration, compliance, and review and approval provide your marketing team with a strong foundation for effective content marketing.

Oracle Seeds Its Marketing Cloud With New Goodies

Oracle Seeds Its Marketing Cloud With New Goodies

New tools are added for sales attribution, cross-channel integration, and multivariate testing.

Five Minutes With: Charles Whiteman, SVP of Client Services at MotionPoint

Five Minutes With: Charles Whiteman, SVP of Client Services at MotionPoint

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Charles Whiteman looks at the challenges and opportunities of expanding digital marketing globally

The Hub Podcast: Creative is Playing Catch-Up

The Hub Podcast: Creative is Playing Catch-Up

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Kim looks at the problem creative has keeping up with the demands of big data-driven customer journeys

Livefyre rebuilds its offering

Livefyre rebuilds its offering

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Lifefyre reinvents its content marketing and engagement platform

Stackla looks for ROI from UGC

Stackla looks for ROI from UGC

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Stackla manages and measures user-generated content

Five Minutes With: Doug Rozen, Chief Innovation Officer, MXM

Five Minutes With: Doug Rozen, Chief Innovation Officer, MXM

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Doug Rozen, of content marketing agency Meredith Xcelerated Marketing, looks at the challenge presented by the volume martech solutions out there, and the challenges of managing both structured and unstructured marketing data

HIRO: personalizing video, targeting ads

HIRO: personalizing video, targeting ads

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HIRO applies a programmatic approach both to distribution of video content and monetization of video ads

Five Minutes With: Michael Hayes, CMO and Revenue Officer at UberMedia

Five Minutes With: Michael Hayes, CMO and Revenue Officer at UberMedia

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Michael Hayes of mobile digital agency UberMedia looks at the disconnect between campaigns and content and other challenges in the world of mobile advertising

The Hub Podcast: David Balsar dreams of Electric Sheep

The Hub Podcast: David Balsar dreams of Electric Sheep

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David Balsar, founder and CEO of Electric Sheep, joins Hub editor Kim Davis to discuss video content and marketing

Poor content strategy wastes leads

Poor content strategy wastes leads

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The need for personalized content delivered over to the right channels is clear

Experian's data-first marketing suite

Experian's data-first marketing suite

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One year in, Experian talks about the evolution of its marketing suite

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