Content Marketing

Poor content strategy wastes leads

Poor content strategy wastes leads

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The need for personalized content delivered over to the right channels is clear

Experian's data-first marketing suite

Experian's data-first marketing suite

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One year in, Experian talks about the evolution of its marketing suite

Five Minutes With: Vince Mifsud, CEO of ScribbleLive

Five Minutes With: Vince Mifsud, CEO of ScribbleLive

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Vince Mifsud on the challenge of content marketing to a dynamic audience

Five minutes with: Scott Anderson, CMO of Sitecore

Five minutes with: Scott Anderson, CMO of Sitecore

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Scott Anderson predicts the year of context marketing

The DAM recruitment puzzle

The DAM recruitment puzzle

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Uncertainty about how to find digital asset managers reflects wider disruption in marketing tech staffing

Five Minutes With: Yasha Spong, Director of Business Development at Zample

Five Minutes With: Yasha Spong, Director of Business Development at Zample

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Yasha Spong talks about the challenges and opportunities of scaling in-image ad capabilities

5 Top Marketing Technology Challenges

5 Top Marketing Technology Challenges

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The 5 biggest challenges facing marketing technology vendors--and their customers

Microsoft's DAM journey

Microsoft's DAM journey

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How Microsoft built a DAM system from the ground up

Act-On surfaces engagement data

Act-On surfaces engagement data

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Act-On Data Studio goes beyond dashboards and reports to drill deep into data

Highspot: Closing the loop on content performance

Highspot: Closing the loop on content performance

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Visibility into the performance of every iteration of content is a vital part of DAM

Why Verizon doesn't need AOL's content

Why Verizon doesn't need AOL's content

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Verizon is well-positioned to become a publisher, but not necessarily of AOL's content

Oracle announces new marketing cloud features

Oracle announces new marketing cloud features

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Oracle announces new solutions and increased integration for its marketing cloud

ClickZ Live: content marketing isn't easy

ClickZ Live: content marketing isn't easy

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Speakers at ClickZ New York emphasized the importance--and the difficulty--of effective content marketing

Keywee raises funds for content marketing

Keywee raises funds for content marketing

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Content marketing platform Keywee raises $9.1 million in a financing round

Salesforce to add predictive edge to marketing cloud

Salesforce to add predictive edge to marketing cloud

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Saleforce will help marketers anticipate customers' content needs with Predictive Decisions

Five ways to learn a new skill or technology

Five ways to learn a new skill or technology

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It's not easy, but it is possible

MediaNest simplifies video distribution and marketing

MediaNest simplifies video distribution and marketing

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MediaNest is a video marketing platform.

Flipboard to launch sponsored content component

Flipboard to launch sponsored content component

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Offers opportunity for extension of native advertising campaigns

Everyone's favorite logo infographic finds nearly 2K marketing tech companies

Everyone's favorite logo infographic finds nearly 2K marketing tech companies

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Quick - everyone update their Power Point presentations

Why marketers can't ignore Facebook video in 2015

Why marketers can't ignore Facebook video in 2015

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Facebook video is going to be even bigger this year.

The Hub Reflects: The Year in Snapchat, Pinterest and More

How the next generation of social networks fared in 2014

The Hub Podcast: Black Friday, Meet Michael Lazerow and the demise of Sugarstring

The Hub Podcast: Black Friday, Meet Michael Lazerow and the demise of Sugarstring

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Omar & Keith discuss Black Friday, the recent Meet the Marketer profile on Salesforce's Michael Lazerow, Verizon's failed content marketing play Sugarstring, Facebook's emotional experiment and, of course, Rolling Stone's inclusion U2's spam-album in its Best of the Year list.

Act-On integrates with Vidyard to track the video viewing activities of leads

Act-On integrates with Vidyard to track the video viewing activities of leads

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Video marketing platform Vidyard collaborates with Act-On Software.

Infographic: 10 video marketing trends for 2015

Infographic: 10 video marketing trends for 2015

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Video content strategies for next year.

Infographic: How much do bloggers influence purchasing decisions?

Infographic: How much do bloggers influence purchasing decisions?

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Stats on why you need to invest in blogger outreach.

Infographic: How to create a perfect SEO-optimized page

Infographic: How to create a perfect SEO-optimized page

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11 ways to make sure Google finds your content.

What it's like to work at a marketing tech startup

What it's like to work at a marketing tech startup

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A Kapost employee speaks up.

Infographic: The essential skills for every content marketer

Infographic: The essential skills for every content marketer

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A portrait of what today's content marketer needs to be.

Infographic: How much does content marketing really cost?

Infographic: How much does content marketing really cost?

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Content is king, but it sure isn't free.

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