It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.
A new report shows B2B companies becoming accustomed to the importance of digital, while still wrestling with challenges
For most marketers, personalization is the cure for ineffective content.
YesPath automates the identification and nurturing of leads, including "dark funnel" visitors
A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies
Rightside is highlighting digital marketing opportunities created by the personalization of the Internet
These days, location is half the battle when it comes to getting the right message to the right customer at the right time
Using content to drive behavior and conversions beyond your immediate social network
Kohl Norville on the importance of keeping content natural, honest and real
Boomtrain says machine learning-driven marketing intelligence means an end to audience segmentation
Join ProofHQ and The Hub for a webinar that explores how implementing strategies and processes in the areas of marketing operations, collaboration, compliance, and review and approval provide your marketing team with a strong foundation for effective content marketing.
New tools are added for sales attribution, cross-channel integration, and multivariate testing.
Charles Whiteman looks at the challenges and opportunities of expanding digital marketing globally
Kim looks at the problem creative has keeping up with the demands of big data-driven customer journeys
Lifefyre reinvents its content marketing and engagement platform
Stackla manages and measures user-generated content
Doug Rozen, of content marketing agency Meredith Xcelerated Marketing, looks at the challenge presented by the volume martech solutions out there, and the challenges of managing both structured and unstructured marketing data
HIRO applies a programmatic approach both to distribution of video content and monetization of video ads
Michael Hayes of mobile digital agency UberMedia looks at the disconnect between campaigns and content and other challenges in the world of mobile advertising
David Balsar, founder and CEO of Electric Sheep, joins Hub editor Kim Davis to discuss video content and marketing
The need for personalized content delivered over to the right channels is clear
One year in, Experian talks about the evolution of its marketing suite
Vince Mifsud on the challenge of content marketing to a dynamic audience
Scott Anderson predicts the year of context marketing
Uncertainty about how to find digital asset managers reflects wider disruption in marketing tech staffing
Yasha Spong talks about the challenges and opportunities of scaling in-image ad capabilities
The 5 biggest challenges facing marketing technology vendors--and their customers
How Microsoft built a DAM system from the ground up
Act-On Data Studio goes beyond dashboards and reports to drill deep into data
Visibility into the performance of every iteration of content is a vital part of DAM