Join ProofHQ and The Hub for a webinar that explores how implementing strategies and processes in the areas of marketing operations, collaboration, compliance, and review and approval provide your marketing team with a strong foundation for effective content marketing.
New tools are added for sales attribution, cross-channel integration, and multivariate testing.
Charles Whiteman looks at the challenges and opportunities of expanding digital marketing globally
Kim looks at the problem creative has keeping up with the demands of big data-driven customer journeys
Lifefyre reinvents its content marketing and engagement platform
Stackla manages and measures user-generated content
Doug Rozen, of content marketing agency Meredith Xcelerated Marketing, looks at the challenge presented by the volume martech solutions out there, and the challenges of managing both structured and unstructured marketing data
HIRO applies a programmatic approach both to distribution of video content and monetization of video ads
Michael Hayes of mobile digital agency UberMedia looks at the disconnect between campaigns and content and other challenges in the world of mobile advertising
David Balsar, founder and CEO of Electric Sheep, joins Hub editor Kim Davis to discuss video content and marketing
The need for personalized content delivered over to the right channels is clear
One year in, Experian talks about the evolution of its marketing suite
Vince Mifsud on the challenge of content marketing to a dynamic audience
Scott Anderson predicts the year of context marketing
Uncertainty about how to find digital asset managers reflects wider disruption in marketing tech staffing
Yasha Spong talks about the challenges and opportunities of scaling in-image ad capabilities
The 5 biggest challenges facing marketing technology vendors--and their customers
How Microsoft built a DAM system from the ground up
Act-On Data Studio goes beyond dashboards and reports to drill deep into data
Visibility into the performance of every iteration of content is a vital part of DAM
Verizon is well-positioned to become a publisher, but not necessarily of AOL's content
Oracle announces new solutions and increased integration for its marketing cloud
Speakers at ClickZ New York emphasized the importance--and the difficulty--of effective content marketing
Content marketing platform Keywee raises $9.1 million in a financing round
Saleforce will help marketers anticipate customers' content needs with Predictive Decisions
It's not easy, but it is possible
MediaNest is a video marketing platform.
Offers opportunity for extension of native advertising campaigns
Quick - everyone update their Power Point presentations
Facebook video is going to be even bigger this year.