Visibility into the performance of every iteration of content is a vital part of DAM
Verizon is well-positioned to become a publisher, but not necessarily of AOL's content
Oracle announces new solutions and increased integration for its marketing cloud
Speakers at ClickZ New York emphasized the importance--and the difficulty--of effective content marketing
Content marketing platform Keywee raises $9.1 million in a financing round
Saleforce will help marketers anticipate customers' content needs with Predictive Decisions
It's not easy, but it is possible
MediaNest is a video marketing platform.
Offers opportunity for extension of native advertising campaigns
Quick - everyone update their Power Point presentations
Facebook video is going to be even bigger this year.
How the next generation of social networks fared in 2014
Omar & Keith discuss Black Friday, the recent Meet the Marketer profile on Salesforce's Michael Lazerow, Verizon's failed content marketing play Sugarstring, Facebook's emotional experiment and, of course, Rolling Stone's inclusion U2's spam-album in its Best of the Year list.
New content engagement tools from AddThis.
Video marketing platform Vidyard collaborates with Act-On Software.
Video content strategies for next year.
Stats on why you need to invest in blogger outreach.
11 ways to make sure Google finds your content.
A Kapost employee speaks up.
A portrait of what today's content marketer needs to be.
Content is king, but it sure isn't free.
Comms agency Eastwick's top social marketer reveals her tools of the trade.
Commenting platform Disqus will now show ads in comments section.
Thou shalt abide by these.
Customer review of the NewsCred content marketing platform.
Agency develops a CMS platform for brand publishers.
Friday funnies from Nitrozac and Snaggy.
How to get an engaged social audience for your content.
A news study by AddThis on the online habits of car buyers.
Adam Lashinsky of Fortune dismisses branded content 'propaganda'