Customer Experience

Liferay: a single view for enterprise data

Liferay: a single view for enterprise data

Liferay's new DXP aims at putting user data in one, useful place

Social Media

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Display and Native Advertising Five Minutes With: John Foley, CEO/Principal Brand Strategist of LEVEL

Five Minutes With: John Foley, CEO/Principal Brand Strategist of LEVEL

John Foley talks about the differentiation between marketing strategy and digital competency, and the challenge of finding great content.

Podcast The Hub Podcast: Curiosity is an Algorithm

The Hub Podcast: Curiosity is an Algorithm

Josh Reynolds of Quantifind explains why the human brain is more effective at spotting causal connections than a computer

Analytics

Cartoon: Cosmic analytics

Forget about predictive analytics, this app find answers in the stars

Marketing Cloud Experian's Audience Engine: real people, not cookies

Experian's Audience Engine: real people, not cookies

Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution

Customer Experience Customer intimacy in a software economy

Customer intimacy in a software economy

Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences

Social Media How to manage the changing social ad landscape

How to manage the changing social ad landscape

How to mix social ads with paid search for the best results

Marketing Cloud Oracle builds on its marketing portfolio

Oracle builds on its marketing portfolio

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

Customer Experience

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

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