Customer Experience

Infographic: A Look at Neuromarketing

Infographic: A Look at Neuromarketing

Brand are really using neuromarketing techniques: here's how

Marketing Automation

CMOs Do IT Fast, CIOs Do IT Slow

They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

Content Marketing Five Minutes With: Jason Bakker, COO at Campus Media Group

Five Minutes With: Jason Bakker, COO at Campus Media Group

How marketing tech looks from the perspective of marketing to college students nationwide

Customer Experience US Government sponsors wearables

US Government sponsors wearables

The US government is investing millions of dollars in a Silicon Valley manufacturing innovation hub

Marketing Automation Arria NLG: data in, language out

Arria NLG: data in, language out

Dr Robert Dale explains use cases for natural language generation, including targeted ad campaigns

Marketing Automation

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

Marketing Automation Five Minutes With: Scott Vaughan, CMO of Integrate

Five Minutes With: Scott Vaughan, CMO of Integrate

Scott Vaughan talks about the accelerating pace of technological change in marketing

Analytics

How an Abundance of Data is Changing Segmenting

Marketers have access to more data than ever, but the work continues to get the most out it.

Customer Experience Seamless Customer Experience Fail

Seamless Customer Experience Fail

A major airline--and let's blame my smartphone too--fails the seamless customer experience test

Analytics

Oracle Makes New Addition to Its Marketing Cloud

It acquires A/B testing and segmentation company Maxymiser.

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