Marketing Cloud

Experian's Audience Engine: real people, not cookies

Experian's Audience Engine: real people, not cookies

Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution

Customer Experience Customer intimacy in a software economy

Customer intimacy in a software economy

Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences

Social Media How to manage the changing social ad landscape

How to manage the changing social ad landscape

How to mix social ads with paid search for the best results

Marketing Cloud Oracle builds on its marketing portfolio

Oracle builds on its marketing portfolio

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

Customer Experience

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Marketing Cloud Adobe signs off on new Document Cloud features

Adobe signs off on new Document Cloud features

Adobe's latest Document Cloud announcement have marketing implications

Mobile Facebook: marketers should mobile-optimize their video content

Facebook: marketers should mobile-optimize their video content

Facebook is helping marketers develop optimal mobile video content

Mobile Five Minutes With: Ittai Shiu, VP Creative Strategy at Exponential

Five Minutes With: Ittai Shiu, VP Creative Strategy at Exponential

Ittai Shiu looks at current and coming challenges in the ad tech space

Podcast The Hub Podcast: Using Concepts to Target Prospects

The Hub Podcast: Using Concepts to Target Prospects

John Mracek of Netseer talks about graphing concepts to understand consumer intent

Display and Native Advertising

Cartoon: Bad to Block Ads

They say the darndest things, don't they?

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The Hub Podcast


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