Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution
Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences
How to mix social ads with paid search for the best results
At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
Adobe's latest Document Cloud announcement have marketing implications
Facebook is helping marketers develop optimal mobile video content
Ittai Shiu looks at current and coming challenges in the ad tech space
John Mracek of Netseer talks about graphing concepts to understand consumer intent
They say the darndest things, don't they?