Analytics

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

Mobile

Cartoon: Get Your Brand on the Streets—and Everywhere Else

Why stop at ads on vehicles?

Marketing Cloud Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Why does Oracle need seminal cloud vendor NetSuite?

Marketing Automation GetResponse Gets Automating

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

Social Media

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.

Analytics Marketing and Sales Need Data on Tap (DaaS)

Marketing and Sales Need Data on Tap (DaaS)

Data-as-a-Service means having constant, real-time access to updated data sets

Customer Experience

Why Can't Google Get the Hang of Messaging Apps?

Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.

Mobile Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Analytics One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice, talks about data-based business transformation

Marketing Automation

Cartoon: Tagging Goes Wild

Tag management plus location marketing means tracking any customer, anywhere

Newsletters

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