Customer Experience

Five Minutes With: Darren Hill, CEO of WebLinc

Five Minutes With: Darren Hill, CEO of WebLinc

Darren Hill talks about the challenges of helping retailers meet customers' soaring expectations

Social Media Super Bowl Social Roundup

Super Bowl Social Roundup

Here's Spredfast's take on Super Bowl 50's social profile

Display and Native Advertising Playing offense and defense with AdTech

Playing offense and defense with AdTech

Antti Pasila of ad automation platform Kiosked talks about programmatic placement for customer acquisition and retention

Content Marketing Infographic: Big SEO Changes in 2016

Infographic: Big SEO Changes in 2016

Search is always changing, and 2016 looks like it will be a watershed year

Customer Experience Physical or digital is a false distinction

Physical or digital is a false distinction

The rumors about Amazon's brick and mortar plans tell us how the physical and digital are coming together

Customer Experience

Wearable Tech = Vital Data

OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

Mobile Helpshift Teams with Salesforce to Bring Mobile to Mainstream Firms

Helpshift Teams with Salesforce to Bring Mobile to Mainstream Firms

Helpshift brings automated mobile customer service to a major CRM solution

Marketing Automation Iterating Marketing or Irritating Marketing?

Iterating Marketing or Irritating Marketing?

On Iterable, the automated marketer, and avoiding message overkill

Analytics

Is Second-Party Data Worth a Second Look?

There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.

Marketing Automation Five Minutes With: Tom Belle, President & CEO of Gage

Five Minutes With: Tom Belle, President & CEO of Gage

Tom Belle of Gage says quick and easy marketing tech solutions don't always work

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