Occam launches Accelero, a cloud platform to give a single view of your customers.
What SAP hopes to get out of the tool
3K a month tool supercharges client social monitoring
Eliminates strategic PMD level; puts companies on equal footing.
Enables brands to market their entire product portfolio seamlessly
A big change to how users can monetize their accounts
Traditional ads are not enough
Influencer endorsements could be as important as ads
A brief primer on marketing's trendy topic
Facebook continues to be most downloaded app, FB and Google own eight of top 10