Big win for Adobe as Forrester declares it the leader of the marketing clouds

Adobe beats out Salesforce, Oracle and IBM in the marketing cloud wars.

How valuable are Snapchat's ads without targeting?

Questions raised on the value Snapchat is giving advertisers.

An inside look at Salesforce's social media team

How Salesforce executes its own social media strategy

Latest News

How to win at social media advertising

How to win at social media advertising

Looking to launch a paid social media campaign but don't know where to start? This webcast will provide an overview of the paid social landscape, including an understanding of the all of the platforms and tools they offer advertisers.

Comic: The trouble with gating content through social logins

Comic: The trouble with gating content through social logins

Friday funnies from Nitrozac and Snaggy.

Social intelligence platform Sysomos gets more data firepower

Social intelligence platform Sysomos gets more data firepower

Significant increase in the amount of data platform can analyze.

What You Need to Know Oct 24: Adobe, IBM and Spring.me

What You Need to Know Oct 24: Adobe, IBM and Spring.me

Adobe talks to AdAge about its future, Re/code asks if IBM should split, and Spring.me tries to rise from the ashes of Formspring.me

The Hub Podcast: Adobe Wins Forrester Accolades and Snapchat Snaps Into the Ad Game

The Hub Podcast: Adobe Wins Forrester Accolades and Snapchat Snaps Into the Ad Game

Omar and Keith talk Forrester's enterprise software rankings and the lukewarm reception to Snapchat's ad platform, as well as announce an upcoming webcast on social media advertising

What You Need to Know Oct 23: Bad marketing automation, Cision, and CMO's marketing tech challenges

What You Need to Know Oct 23: Bad marketing automation, Cision, and CMO's marketing tech challenges

eConsultancy highlights when automation goes wrong, CMOs that have marketing tech strategy see greater results and what will Fabric mean for mobile developers

Infographic: How long every social media post needs to be

Infographic: How long every social media post needs to be

The optimal lengths of posts on every social media network.

Hootsuite announces global partnership with agencies to target enterprise clients

Hootsuite announces global partnership with agencies to target enterprise clients

Yet another agency partnership with a marketing tech platform.geting

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