Here's how Direct Marketing News previewed Black Friday earlier this week. How's it working out?
Data sources, data cleaning and data success--illustrated
Marketing tech is ever more deeply involved in machine learning: but does it present an existential threat?
Remember The Hubbies? They're now part of the Marketing&Tech Innovation Awards
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.
Mobile adman David Smith says shiny tools are not more important than message, placement and metrics
Maria Pergolino of Apttus joins us to talk about a 360 degree view of the eCommerce customer
Alicia Tillman talks about the global challenge of connecting sellers with buyers, and her own marketing tech needs
New tools are added for sales attribution, cross-channel integration, and multivariate testing.
Salesforce announces tools to predict and optimize the customer journey